Decades of research show people believe and trust things that are easy to understand, but the average social media contract is 6,712 words in dense legalese. Terry researchers wanted to know if platforms can boost consumer trust by using plain language summaries in their terms of use contracts.
Research by Terry College accounting professor Frank Heflin found social media can positively affect the stock market and benefit retail investors.
Salge and co-authors — Elena Karahanna of UGA and Jason Thatcher of the University of Colorado-Boulder (formerly of Temple University) — recently won best paper awards from the Association for Information Systems, the academic association for information systems scholars, and from MIS Quarterly, a premier information systems journal, for their investigation into the ways bots impact the information ecosystem online.