Winners of the 2026 Design Thinking Challenge stand with the general manager of Fastbreak.AI as he holds two "ad tags" a collectible drink top designed for marketers to distribute at sports tournaments.

UGA design thinking students tackle real-world challenges

As part of this spring’s Design Thinking Challenge UGA Entrepreneurship students and UGA Student Industry Fellows worked with sports management tech firm Fastbreak.AI to find ways connect their client brands with youth sports fans.