Business Learning Community

Faculty Recognitons Fall 2025

Terry College faculty earned grants to fund the future of business research and awards recognizing the impact of their recent research.

An illustration of a person dressed as watermelon holding a 1.99 per pound sign and a man dressed like a grapefruit with a sign that says $2 a piece vie for attention of a shopper in the produce aisle. Research shows perception of grocery prices changes based on the size of the time and how the price is listed.

A matter of plums versus papayas

University of Georgia marketing researchers have found that shoppers’ perceptions of the value of grocery staples vary depending on the physical size of the product and how the price is presented. Specifically, shoppers perceive larger items are a better deal when sold by the pound, but smaller items are a better deal when sold by the unit — even when the prices are essentially the same.