Tag: consumer research

A traveler with a rolling suitcase stairs into bedroom. A new study on the psychology of vacation rentals finds that people feel more psychological ownership of a place when they rent from a company rather than from a person.

Make yourself at home?

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Just in time for vacation season, Terry marketing researcher Sarah Whitley dives into the psychology of vacation rentals. She found vacationers behave worse when they think they’re renting from a company rather than a person.

An illustration of a person dressed as watermelon holding a 1.99 per pound sign and a man dressed like a grapefruit with a sign that says $2 a piece vie for attention of a shopper in the produce aisle. Research shows perception of grocery prices changes based on the size of the time and how the price is listed.

A matter of plums versus papayas

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University of Georgia marketing researchers have found that shoppers’ perceptions of the value of grocery staples vary depending on the physical size of the product and how the price is presented. Specifically, shoppers perceive larger items are a better deal when sold by the pound, but smaller items are a better deal when sold by the unit — even when the prices are essentially the same.

cartoonish illustration of sausages

Marketing plans with sizzle

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Two teams of Terry College marketing students took home top prizes in a national marketing competition sponsored by market research firm Quirk’s Media.