Tag: Consumer Psychology

A traveler with a rolling suitcase stairs into bedroom. A new study on the psychology of vacation rentals finds that people feel more psychological ownership of a place when they rent from a company rather than from a person.

Make yourself at home?

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Just in time for vacation season, Terry marketing researcher Sarah Whitley dives into the psychology of vacation rentals. She found vacationers behave worse when they think they’re renting from a company rather than a person.

An illustration of a person dressed as watermelon holding a 1.99 per pound sign and a man dressed like a grapefruit with a sign that says $2 a piece vie for attention of a shopper in the produce aisle. Research shows perception of grocery prices changes based on the size of the time and how the price is listed.

A matter of plums versus papayas

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University of Georgia marketing researchers have found that shoppers’ perceptions of the value of grocery staples vary depending on the physical size of the product and how the price is presented. Specifically, shoppers perceive larger items are a better deal when sold by the pound, but smaller items are a better deal when sold by the unit — even when the prices are essentially the same.

A woman sits on the ground with her laptop using a search engine. A search engine bar is projected into the center of the image.

Faculty research: How cheerful is that water bottle?

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New marketing research from the Terry College of Business shows consumers use “happier” words to search for products when they are in a good mood. Researchers have connected those positive search terms with an increased likelihood of clicking on search engine ads.

Two people with ice cream cones and

Too much of a good thing?

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They say variety is the spice of life, but what if eating, listening or watching the same thing on repeat, rather than constantly switching among them, actually prolongs your enjoyment of a favorite snack, song or video?