Tag: Consumer Psychology

A woman sits on the ground with her laptop using a search engine. A search engine bar is projected into the center of the image.

Faculty research: How cheerful is that water bottle?

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New marketing research from the Terry College of Business shows consumers use “happier” words to search for products when they are in a good mood. Researchers have connected those positive search terms with an increased likelihood of clicking on search engine ads.

Two people with ice cream cones and

Too much of a good thing?

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They say variety is the spice of life, but what if eating, listening or watching the same thing on repeat, rather than constantly switching among them, actually prolongs your enjoyment of a favorite snack, song or video?