Teff — an ancient grain that forms the foundation of Ethiopian cuisine — has fueled human achievement for at least 4,000 years. Now, University of Michigan MBA student Saron Mechale wants to turn it into a go-to fuel for sports performance. Her sports snack creation, goTeff, took home the $15,000 top prize at the University of Georgia Collegiate Great Brands Competition.
BRCĒ, a slip-proof shoe laces company launched at Michigan State University, took home $15,000 at the University of Georgia’s 2025 Collegiate Great Brands Competition at Studio 225.
Chi-Chi founders Izzy Gorton and Chiara Munzi want you to try chickpeas for breakfast. Their grain-free, chickpea oatmeal brand, won them $15,000 at the 2024 Collegiate Great Brands Competition on March 27.