Tag: brand reputation

Marketing professor Sundar Bharadwaj stands at the front of packed house at Studio 225 at the University of Georgia while talking aboout his book, "Good Growth"

It’s good for business

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Marketing researcher Sundar Bharadwaj discusses his new book and how a sustainable business strategy leads to competitive advantage and higher profits.

Illustration of a people looking inside a screen to see the "gears" that make up a digital Terms of Use contract.

Do you trust me now?

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Decades of research show people believe and trust things that are easy to understand, but the average social media contract is 6,712 words in dense legalese. Terry researchers wanted to know if platforms can boost consumer trust by using plain language summaries in their terms of use contracts.