A produce aisle at the grocery store featuring vegetables and fruits, some of which are priced by pound and some priced by item. Research shows perception of grocery prices changes based on the size of the time and how the price is listed.

A matter of plums versus papayas

University of Georgia marketing researchers have found that shoppers’ perceptions of the value of grocery staples vary depending on the physical size of the product and how the price is presented. Specifically, shoppers perceive larger items are a better deal when sold by the pound, but smaller items are a better deal when sold by the unit — even when the prices are essentially the same.

Fridgely wins UGAs 2025 Summer Design Sprint. Design Sprint instructor Don Chambers presents a giant prize check to economics student Gavin Gillespie

Fridgely scores at UGA Summer Design Sprint

Fridgely — a fridge-mounted smart device designed by economics senior Gavin Gillespie to alert consumers before their perishables go bad — took home first prize at the University of Georgia’s 2025 Summer Design Sprint on Aug. 21.

Photo gallery: Back to Business, 2025

Terry College students were welcomed back to campus with the Back to Business event in the Coca-Cola Plaza at the Business Learning Community on Aug. 19.

Amy Collett

Terry alumna helps keep UGA finances on track

The numbers mean something to 2014 economics graduate Amy Collett. They mean people are getting paid on time. They mean transactions are approved quickly. They mean data is flowing properly.

Deloitte Foundation Wildman Medal Award winners Christy Nielsen, Tina Carpenter, Margaret Christ and Ashley Austin

Terry College accounting faculty honored for work on analytics and auditors

The American Accounting Association recognized J.M. Tull School of Accounting faculty Margaret Christ and Tina Carpenter — and two former Tull doctoral students — for the impact their research has had on the practice of accounting with the 2025 Deloitte Foundation Wildman Medal Award.

Associate Music Business Program Director Lane Marie O' Kelley in her home music studio.

Student success is music to O’Kelley’s ears

Seeing students succeed is music to Lane Marie O’Kelley’s ears — sometimes literally and sometimes figuratively. As associate director of the Terry College of Business’ Music Business Program, she’s helping them find their niche in the music industry, whether that’s on stage or behind the scenes.

international business study abroad program students stand in front of the state opera house in Vienna, Austria

From Western capitals to Eastern innovation

Terry College students traveled to Austria, Serbia and Hungary this June as part of an international business study abroad program exploring the changing face of the European economy.

Matt (BBA ’09, MACC ’11) and Adrianne (BBA ’10, MACC ’11) Beacham pose holding their two small children.

MAcc alumni couple supports UGA’s future

For Matt (BBA ’09, MAcc ’11) and Adrianne (BBA ’10, MAcc ’11) Beacham, the University of Georgia and the Terry College of Business have always been more than just a school. The college has served as a launchpad for their careers, a strong network of support, a lasting community and the place where they began building their life together.

David McCarthy, Brantly Callaway, Daniel Gamache and Fadel Matta (clockwise)

Four Terry College faculty named to endowed chairs and professorships

Interim Dean Santanu Chatterjee announced new faculty appointments for David McCarthy, Brantly Callaway, Daniel Gamache and Fadel Matta following their approval by the University System of Georgia Board of Regents. All appointments take effect August 1.

A woman with a cool stare adjusts her cat eye sunglasses.

Cool is cool wherever you are

Even though Eastern and Western cultures often differ in many cultural attitudes, new research from marketing’s Jinjie Chen found people’s definition of cool varied little whether they were in Chile, China or California.

Photo gallery: Tailgate with Terry and Tony

Terry College of Business friends and alumni gathered recently for the annual Tailgate with Terry and Tony in Atlanta. College football analyst and UGA alum Tony Barnhart gave his yearly prediction on the upcoming football season.

Corey Straughter Jr stands in front of a historic building on UGA's North Campus

Cultivating community

Real estate, economics and philosophy major Corey Straughter strives to build a sense of belonging for every student in the UGA dorms as a resident belonging assistant.

Students and judges at the UGA Entrepreneurship 2025 Build/Test Accelerator Pitch Contest stand in front of the Truist pitch deck.

Senior Shield takes home the top prize at Build/Test Accelerator

Kareem Elfoulie, a recent mechanical engineering graduate from Georgia Tech, created a noninvasive wearable that alerts caregivers when their senior loved ones need incontinence garments changed. He presented his Senior Shield to judges at the June 18 pitch contest, and they were impressed with his strategy for getting the wearable sensor approved for Medicare reimbursement.

Photo gallery: Terry College Dean Ben Ayers

A selection of photographs of Terry College of Business Dean Ben Ayers during his time at Terry. On July 1, he will take over as the University of Georgia’s next senior vice president for academic affairs and provost.