Xia Zhao

• PhD, Management Science and Information Systems, University of  Texas at Austin
• ME, Control Theory and Control Engineering, Tsinghua University
• BE, Automation, Tsinghua University

• Platform economy
• IT governance
• Economics of IS
• User-generated content
• Machine learning
• Artificial intelligence
• Information security

Journal Articles

• Zhao, X., Song, P., and Xue, L. “Direct Communication and Two-sided Matcat hing Quality on Digital Platform: A Perspective of Choice Based on Consideration Set,” accepted at Information Systems Research, 2023.
• Zhao, X., Huang, L., Wang, L., Yazdani, E. and Zhang, C. “Understanding of the Dynamics of Mobile Reading: An HMM Model of User Engagement and Content Consumption, ” accepted at Production and Operations Management, 2023.
• Zhao, X., Song, P., Shi, L., Xue, L. and Feng, F. “Customer Complaint Avoidance: A Randomized Field Experiment Based on Value Co-creation and Appropriation,” forthcoming at MIS Quarterly, 2022.
• Tian, J., Zhao, X., and Xue, L. (2022) “Platform Compatibility and Developer Multi-homing: A Tradeoff Perspective,” MIS Quarterly 46(3) 1661-1690.
• Zhao, K., Zhou, L. and Zhao, X. (2022) “Multi-modal Emotion Expression and Online Charity Crowdfunding Success,” Decision Support Systems 163.
• Zhao, X., Tian, J., and Xue, L. (2020) “Herding and Software Adoption: A Reexamination Based on Post-Adoption Software Discontinuance,” Journal of Management Information Systems, 37(2), 484-509.
• Xue, L., Song, P., Rai, A., Zhang, C. and Zhao, X. (2019) “Implications of Application Programming Interfaces for Third-Party New Application Development and Copycatting,” Production and Operations Management 28(8) 1887-1902.
• Zhao, X., Zhao, K. and Deng, J. (2019) “Geography Still Matters: Examine the Role of Location in Online Market for Foreign Branded Products,” Decision Sciences, 50(2), pp. 285-310.
• Xue, L., Ray, G. and Zhao, X. (2017) “Managerial Incentives and IT Strategic Posture,” Information Systems Research 28(1), 180-198.
• Babik, D., Singh, R., Zhao, X. and Ford, E.W. (2017) “What You Think and What I Think? Studying Intersubjectivity in Knowledge Artifacts Evaluation,” Information Systems Frontiers 19(1), 31-56.
• Zhao, K., Zhao, X. and Deng, J. (2016) “An Empirical Investigation of Online Gray Market,” Journal of Retailing 92(4), 397–410.
• Lu, X., Zhao, X. and Xue, L. (2016) “Is Combining Behavioral and Contextual Targeting Strategies Effective in Online Ads,” ACM Transactions on Management Information Systems 7(1).
• Zhao, K., Zhao, X. and Deng, J. (2015) “Online Price Dispersion Revisited: How Do Transaction Prices Differ from Listing Prices?” Journal of Management Information Systems 32(1), 261-290.
• Church, E. M., Iyer, L. S. and Zhao, X. (2015) “Using Interest Graphs to Predict Rich-media Diffusion in Content-based Online Social Networks,” Information Systems Management 32(3), 210-219. [Download]
• Lu, X. and Zhao, X. (2014) “Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales,” Journal of Management Information Systems 30(4), 299-326.
• Zhao, X., Xue, L. and Zhang, F. (2014) “Outsourcing Competition and Information Sharing with Asymmetrically Informed Suppliers,” Production and Operations Management 23(10), 1706-1718.
• Fang, F., Parameswaran, M., Zhao, X. and Whinston, A. B. (2014) “Economic Mechanism to Manage Operational Security Risks for Inter-Organizational Information Systems,” Information Systems Frontiers 16(3), 399-416. [Download]
• Zhao, X., Xue, L. and Whinston, A. B. (2013) “Managing Interdependent Information Security Risks: Cyberinsurance, Managed Security Services and Risk Pooling Arrangements,” Journal of Management Information Systems 30(1), 123-152.
• Xue, L., Zhang, C., Ling, H. and Zhao, X. (2013) “Risk-Mitigation in Supply Chain Digitization: System Modularity and Information Technology Governance,” Journal of Management Information Systems 30(1), 325-352.
• Zhao, X. and Xue, L. (2013) “Competitive Target Advertising and Consumer Data Sharing,” Journal of Management Information Systems 29(3), 189-222.
• Zhao, X. (2012) “Service Design of a Customer Data Intermediary for Competitive Target Promotions,” Decision Support Systems 54(1), 699-718.
• Zhou, J., Zhao, X., Xue, L., and Gargeya, V. (2012) “Double Moral Hazard in a Supply Chain with Consumer Learning,” Decision Support Systems 54(1), 482-495.
• Zhao, X. and Johnson, M. E. (2010) “Managing Information Access in Data-Rich Enterprises with Escalation and Incentives,” International Journal of Electronic Commerce 15(1), 79-111. [Download]
• Zhao, X. and Xue, L. (2009) “A Framework of Using Captive Insurance to Streamline IT Control and Compliance Management,” Journal of Information Privacy and Security 5(3), 27-44. [Download]
• Zhao, X., Fang, F. and Whinston, A. B. (2008) “An Economic Mechanism for Better Internet Security,” Decision Support Systems 45(4), 811-821. [Download]
• Parameswaran, M., Zhao, X., Whinston, A. B. and Fang, F. (2007) “Reengineering the Internet for Better Security,” IEEE Computer 40 (1), 40-44. [Download]
• Zhao, X., Fang, F. and Whinston, A. B. (2006) “Designing Online Mediation Services for C2C Markets,” International Journal of Electronic Commerce 10(3), 71-94. [Download]