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Xia Zhao

Assistant Professor

PhD, Management Science and Information Systems, University of  Texas at Austin

ME, Control Theory and Control Engineering, Tsinghua University

BE, Automation, Tsinghua University



Research Interests and Areas of Expertise:
  • Platform economy
  • IT governance
  • Economics of IS
  • User-generated content
  • Machine learning
  • Artificial intelligence
  • Information security
Selected Publications:

Tian, J., Zhao, X., and Xue, L. (2021) "Platform Compatibility and Developer Multi-homing: A Tradeoff Perspective,” Forthcoming at MIS Quarterly.

Zhao, X., Tian, J., and Xue, L. (2020) “Herding and Software Adoption: A Reexamination Based on Post-Adoption Software Discontinuance,” Journal of Management Information Systems, 37(2), 484-509.

Xue, L., Song, P., Rai, A., Zhang, C. and Zhao, X. (2019) “Implications of Application Programming Interfaces for Third-Party New Application Development and Copycatting,” Production and Operations Management 28(8) 1887-1902.

Zhao, X., Zhao, K. and Deng, J. (2019) “Geography Still Matters: Examine the Role of Location in Online Market for Foreign Branded Products,” Decision Sciences, 50(2), pp. 285-310. 

Xue, L., Ray, G. and Zhao, X. (2017) “Managerial Incentives and IT Strategic Posture,” Information Systems Research 28(1), 180-198. 

Zhao, K., Zhao, X. and Deng, J. (2016) “An Empirical Investigation of Online Gray Market,” Journal of Retailing 92(4), 397–410. 

Lu, X., Zhao, X. and Xue, L. (2016) “Is Combining Behavioral and Contextual Targeting Strategies Effective in Online Ads,” ACM Transactions on Management Information Systems 7(1). 

Zhao, K., Zhao, X. and Deng, J. (2015) “Online Price Dispersion Revisited: How Do Transaction Prices Differ from Listing Prices?” Journal of Management Information Systems 32(1), 261-290.

Lu, X. and Zhao, X. (2014) “Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales,” Journal of Management Information Systems 30(4), 299-326.

Zhao, X., Xue, L. and Zhang, F. (2014) “Outsourcing Competition and Information Sharing with Asymmetrically Informed Suppliers,” Production and Operations Management 23(10), 1706-1718.

Zhao, X., Xue, L. and Whinston, A. B. (2013) “Managing Interdependent Information Security Risks: Cyberinsurance, Managed Security Services and Risk Pooling Arrangements,” Journal of Management Information Systems 30(1), 123-152.

Xue, L., Zhang, C., Ling, H. and Zhao, X. (2013) “Risk-Mitigation in Supply Chain Digitization: System Modularity and Information Technology Governance,” Journal of Management Information Systems 30(1), 325-352.

Zhao, X. and Xue, L. (2013) “Competitive Target Advertising and Consumer Data Sharing,” Journal of Management Information Systems 29(3), 189-222.

Zhao, X. (2012) “Service Design of a Customer Data Intermediary for Competitive Target Promotions,” Decision Support Systems 54(1), 699-718.