Associate Professor
Unit:
Education and Career
Education:
- PhD, Marketing, Purdue University, 1996
Prior professional positions:
- Wharton, U. of Pennsylvania, Assoc. Professor (visiting), 2010 to 2011
- Vanderbilt University, Assistant Professor, 2001 to 2005
- Rice University, Assistant Professor, 1996 to 2001
Awards, Honors and Recognitions:
- MBA Professor of the Year, University of Georgia, Terry College of Business, 2009
- MBA Professor of the Year, University of Georgia, Terry College of Business, 2006
- Dean's Teaching Award, Vanderbilt University, 2003
- Fedex Excellence in Service Research Award, Journal of Service Research, 2000
- Best Professor Award, Rice University, 1998
Research, Expertise and Publications
Research Interests and Areas of Expertise:
- Service Strategy
- Marketing Analytics
- Action-profit Linkage Analysis
- Social Media
- Brand strategy
- Service Strategy
- Marketing Analytics
- Social Media
- Brand strategy
- Internet Models
Editorial appointments:
- Editorial Review Board, Journal of Marketing, 2013 - present
- Editorial Review Board, Journal of Service Research, 2000 - present
