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Pengyuan Wang

Assistant Professor
  • PhD, Statistics, Wharton, U. of Pennsylvania, 2012
Prior professional positions:
  • Yahoo Labs, Senior Research Scientist, 2013 to 2016
Research Interests and Areas of Expertise:

Online advertising, digital marketing, and related stat/ML/AI techniques.

Selected Publications:

Journal Articles

  • Pengyuan Wang, Li Jiang, and Jian Yang (2023), “The Early Impact of Requesting GDPR Explicit Consent on Display Advertising: The Case of an Ad Publisher,” Journal of Marketing Research, forthcoming.

  • Smith, Rosanna K., Elham Yazdani, Pengyuan Wang, Saber Soleymani, and Lan Anh N. Ton (2022), "The Cost of Looking Natural: Why the No-Makeup Movement May Fail to Discourage Cosmetic Use," Journal of the Academy of Marketing Science, Volume 50, pp. 324–337.
  • Pengyuan Wang, Anindita Chakravarty, and Jian Yang (2021), “Can Emotions be Used as Keywords for Text-based Search Engine Advertising?,” Journal of Interactive Advertising, Volume 21, pp. 159-172.
  • Pengyuan Wang, Guiyang Xiong, and Jian Yang (2019), “Frontiers: Asymmetric Effects of Recreational Cannabis Legalization,” Marketing Science, Volume 38, Issue 6, pp. 913-1084.
  • Pengyuan Wang, Guiyang Xiong, and Jian Yang (2018), "Serial-Position Effects on Native-Advertising Effectiveness: Differential Results across Publisher and Advertiser Metrics," Journal of Marketing, Volume 83, Issue 2, pp. 82-97.
  • Pengyuan Wang, Eric T. Bradlow, and Edward I. George (2014), "Meta-Analyses Using Information Reweighting: An Application to Online Advertising," Quantitative Marketing And Economics12(2)
  • Elea McDonnell Feit, Pengyuan Wang, Eric Bradlow, and Peter Fader (2013), "Fusing Aggregate and Disaggregate Data with an Application to Multi-Platform Media Consumption," Journal Of Marketing Research,50(3).