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Pengyuan Wang

Assistant Professor
Education:
  • PhD, Statistics, Wharton, U. of Pennsylvania, 2012
Prior professional positions:
  • Yahoo Labs, Senior Research Scientist, 2013 to 2016
Research Interests and Areas of Expertise:

Online advertising, digital marketing, and related ML techniques such as text and image mining.

Selected Publications:

Journal Articles

  • Smith, Rosanna K., Elham Yazdani, Pengyuan Wang, Saber Soleymani, and Lan Anh N. Ton. The Cost of Looking Natural: Why the No-Makeup Movement May Fail to Discourage Cosmetic Use. Journal of the Academy of Marketing Science, forthcoming.
  • Pengyuan Wang, Anindita Chakravarty, and Jian Yang. Can Emotions be used as Keywords for Text-based Search Engine Advertising? Journal of Interactive Advertising, forthcoming.
  • Pengyuan Wang, Guiyang Xiong, and Jian Yang (2019). Frontiers: Asymmetric Effects of Recreational Cannabis Legalization. Marketing Science, forthcoming.
  • Pengyuan Wang, Guiyang Xiong, and Jian Yang (2018). Serial-Position Effects on Native-Advertising Effectiveness: Differential Results across Publisher and Advertiser Metrics. Journal of Marketing, Volume 83, Issue 2, pp. 82-97.
  • Pengyuan Wang, Eric T. Bradlow, and Edward I. George. Meta-Analyses Using Information Reweighting: An Application to Online Advertising. Quantitative Marketing And Economics, 12(2). 
  • Elea McDonnell Feit, Pengyuan Wang, Eric Bradlow, and Peter Fader. Fusing Aggregate and Disaggregate Data with an Application to Multi-Platform Media Consumption. Journal Of Marketing Research,50(3).