Marcus headshot

Marcus Cunha Jr.

  • Director, Master of Marketing Research
  • Robert O. Arnold Professor of Business and Professor, Department of Marketing

Education

  • PhD, Marketing, University of Florida, 2003
  • MS, Marketing, Universidade Federal do Rio Grande do Sul, 1998
  • BSBA, Marketing, Universidade Federal do Rio Grande do Sul, 1995

Research Interests

  • Learning
  • Memory
  • Information Processing
  • Perception
  • Pricing
  • Branding

Publications

Journal Articles

Editorial Appointments

  • Editorial Review Board, Journal of Marketing Research, 2021–present
  • Editorial Review Board, Journal of Consumer Research, 20112021
  • Editorial Review Board, Journal of Consumer Psychology, 2010–present
  • Editorial Review Board, Journal of Business Research, 2016–present

Awards, Honors, and Recognition

  • Terry Outstanding Faculty Award: Teaching Excellence Award (2019)
  • Recognized for greatly contributing to the development of UGA students (2015-2022)
  • Hugh O. Nourse outstanding MBA teacher award, University of Georgia, Terry College of Business, 2016
  • Recognized for outstanding teaching by the Office of Academic Affairs and Provost, University of Georgia, Office of the Provost, 2013
  • Recognized for outstanding teaching by the Office of Academic Affairs and Provost, University of Georgia, Office of the Provost, 2012

Prior Professional Positions

  • Associate Professor & Graduate Coordinator, University of Georgia, 2011-2017
  • Associate Professor, University of Washington, 2009-2011
  • Assistant Professor, University of Washington, 2003-2009