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Marcus Cunha Jr.

Director, MMR program
Professor
Education:
  • PhD, Marketing, University of Florida, 2003
  • MS, Marketing, Universidade Federal do Rio Grande do Sul, 1998
  • BSBA, Marketing, Universidade Federal do Rio Grande do Sul, 1995
Prior professional positions:
  • University of Georgia, Associate Professor & Graduate Coordinator, 2011 to 2017
  • University of Washington, Associate Professor, 2009 to 2011
  • University of Washington, Assistant Professor, 2003 to 2009
Awards, Honors and Recognitions:
  • Terry Outstanding Faculty Award: Teaching Excellence Award (2019)
  • Recognized for greatly contributing to the development of UGA students (2015-2019)
  • Hugh O. Nourse outstanding MBA teacher award, University of Georgia, Terry College of Business, 2016
  • Recognized for outstanding teaching by the Office of Academic Affairs and Provost, University of Georgia, Office of the Provost, 2013
  • Recognized for outstanding teaching by the Office of Academic Affairs and Provost, University of Georgia, Office of the Provost, 2012
Research Interests and Areas of Expertise:
  • Learning
  • Memory
  • Information Processing
  • Perception
  • Pricing
  • Branding
Selected Publications:
Editorial appointments:
  • Editorial Board Member, Journal of Consumer Research, 2011 - present
  • Editorial Board Member, Journal of Consumer Psychology, 2010 - present
  • Editorial Board Member, Journal of Business Research, 2016 - present

Articles Featuring Marcus Cunha Jr.