PhD, Statistics, Wharton, U. of Pennsylvania, 2012
Prior Professional Positions
Yahoo Labs, Senior Research Scientist, 2013 to 2016
- Serial-Position Effects on Native-Advertising Effectiveness: Differential Results across Publisher and Advertiser Metrics. Journal of Marketing,forthcoming.
- Meta-Analyses Using Information Reweighting: An Application to Online Advertising. Quantitative Marketing And Economics, 12(2).
- Fusing Aggregate and Disaggregate Data with an Application to Multi-Platform Media Consumption. Journal Of Marketing Research,50(3).
- Estimating Multidimensional Ad Treatment Effects: An Automated Model for Big Data.Working Paper.