Julio Sevilla
Department of Marketing | Master of Marketing Research

Assistant Professor

Office
C317 Benson Hall
630 South Lumpkin Street
Athens, GA, 30602
Phone Numbers
Work706-542-9385
Email Address
Documents
Vita

Education

PhD, Marketing, University of Miami, 2013

MBA, International Business, Florida International University, 2008

BS, Industrial Engineering, Universidad Americana (Managua, Nicaragua), 2005

Areas of Expertise

  • Consumer Behavior
  • Consumption and Healthiness
  • Retailing/Product Packaging/Branding 
  • Numeric Cognition/Pricing

Selected Publications

Journal Articles

  • Sevilla, Julio, Mathew Isaac and Rajesh Bagchi Format Neglect: How the Use of Numerical Versus Percent Rank Claims Influences Consumer Judgments (2018)Forthcoming at Journal of Marketing,
  • Sevilla, Julio, Jiao Zhang and Barbara E. Kahn. Anticipation of Future Variety Reduces Satiation from Current Experiences (2016)Journal Of Marketing Research53(6):954-968
  • Sevilla, Julio and Claudia Townsend. The Space-to-Product-Ratio Effect: How Interstitial Space Influences Product Aesthetic Appeal, Store Perceptions and Product Preference (2016)Journal Of Marketing Research53(5):665-681
  • Sevilla, Julio and Joseph P. Redden. Limited Availability Reduces the Rate of Satiation (2014)Journal Of Marketing Research51(2):205-217
  • Sevilla, Julio and Barbara E. Kahn. The Completeness Heuristic: Product Shape Completeness Influences Size Perceptions, Preference and Consumption (2014)Journal Of Marketing Research,51(1):57-68.
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