Kimberly D. Grantham

• PhD, Marketing, Duke University, 2001
• BS, Commerce, University of VA, 1992

• Consumer Behavior
• Multicultural Marketing
• Customer Service Relationships

Journal Articles

• Grantham, Kimberly D. (2026), “Strengthening Connections with Multicultural Consumers in the Insurance Industry,” 2026 Marketing Management Association Spring Conference Proceedings, 2026.  Accepted. February 2026.
• Grantham, Kimberly D. (2024), “Cultivating Conversations in Multicultural Marketing:  Let’s Continue,” 2024 Marketing Management Association Spring Conference Proceedings, 2024.  Accepted. February 2024.
• Grantham, Kimberly D. (2023), “Focusing on the Customer: When Customers Don’t Have a Choice,” Marketing Management Association Spring Conference Proceedings 2023.  Accepted. February 2023.
• Grantham, Kimberly D. (2022), “You chose me, I didn’t choose you. . .Can we both be happy?: Customer Satisfaction without Customer Choice,” Atlantic Marketing Association Conference Proceedings 2022.  Accepted. August 2022.
• Grantham, Kimberly D., Kimberly R. McNeil, Gail Ayala Taylor, Roland L. Leak (2021), “Building Connections in Co-Production Environments”, Atlantic Marketing Journal.  10(2), Article 3.  Accepted. June 2021.
• Grantham, Kimberly D. (2021), “Where Do We Go From Here?:  Crucial Conversations in Multicultural Marketing,” Association of Marketing Theory and Practice Proceedings 2021.  Accepted. February 2021.
• Grantham, Kimberly D. (2020), “Creating Space to Become Better:  Conversations in Multicultural Marketing,” 2020 Marketing Management Association Conference:  A Virtual Experience Proceedings Position Paper.  Accepted. October 2020.
• Henderson, Geraldine R., Tracy Rank-Christman, Tiffany Barnett White, Kimberly D. Grantham, Amy L. Ostrom, John G. Lynch, Jr. (2018), “The Role of Intercultural Competence in Customer Facial Recognition,” Journal of Services Marketing.  32(5), 570-580.  Accepted. April 23, 2018.
• Taylor, Gail Ayala, Scott A. Neslin, Kimberly D. Grantham, Kimberly R. McNeil, (2014) “Recognizing the Real Estate Recency Trap,” Keller Center Research Report.  7(4) December.  Accepted. November 2014
• Neslin, Scott A., Gail Ayala Taylor, Kimberly D. Grantham, and Kimberly R. McNeil, (2013) “Overcoming the ‘Recency Trap’ in Customer Relationship Management,” Journal of the Academy of Marketing Science.  41(3) May, 320-337.  Accepted. 2013.

• Terry College of Business Outstanding Teaching Award, spring 2025
• The Mary McLeod Bethune Educator Award, 2023
• Student Success Career Influencer Award, 2021-2024
• Advertising Education Foundation Fellowship, 2017
• Excellence in Teaching Award, UGA Student Government Association, spring 2016

• Terry College Undergraduate Programs Committee. Serve as Marketing faculty representative on the committee to determine curriculum changes and improvements and select scholarship recipients (2024 – present).
• Terry College Marketing Lecturer Search Committee. Serve on Search Committee for Marketing Lecturer position.  (2024 and 2025)
• Terry College Promotion and Tenure Lecturer Committee. Serve as faculty representative on the committee to determine the promotion of Lecturers to Senior Lecturers or Principal Lecturers (2023 – present).
• Terry College Student of the Year Selection Committee.  Served as faculty representative on the interview committee to determine the undergraduate Student of the Year (2023).
• Seminar Leader, Terry Business Academy. Facilitated introduction to marketing and to the Terry College of Business for approximately twenty-five rising junior and senior high school students (Summer 2018 – present).
• Terry College Diversity Task Force. Served as faculty representative to work to enhance the diversity of the undergraduate student population within the Terry College (2018 – present).
• Terry College Sea Island Scholars Selection Committee.  Served as faculty representative on the committee to determine the acceptance of nine undergraduates and two graduate students to participate in the Sea Island Scholars program (2019 – present).
• UVA Jefferson Scholarship Regional Selection Committee. Served as team leader in conducting first-round interviews and team member in conducting second-round interviews to select the Atlanta regional representatives competing for the Jefferson Scholarship to attend the University of Virginia. (2017 – 2022)  Facilitated Q&A session for Atlanta regional nominees (2022 and 2023).  Served as application reader for initial round of selection process (2025).
• UVA Walentas Scholarship Committee.  Served on selection committee in conducting interviews to select the incoming cohort of Walentas Scholars to attend the University of Virginia. (2023) Served as a mock interviewer for nominees for the inaugural class of Walentas Scholars to attend the University of Virginia.  (2021 – present)

• Executive Development Program, Bell Atlantic, 1992-1995