Jennifer Osbon

Dr. Jennifer Osbon is Principal Lecturer in Marketing, where she leads the Digital Marketing Area of Emphasis and develops industry-aligned curriculum that prepares students for a rapidly evolving digital landscape. Her teaching portfolio spans social media strategy, digital marketing analytics, and digital marketing privacy and ethics — reflecting her commitment to both performance and responsible practice. In January 2027, she will pilot a new course, AI for Marketing Amplification, equipping students to strategically and ethically leverage artificial intelligence in marketing communications.

Dr. Osbon earned her Doctorate in Higher Education Administration from UGA in 2019, grounding her work at the intersection of marketing, leadership, and institutional strategy. Decades of professional experience — including founding and leading her own digital marketing agency — strengthen her academic perspective, letting her bridge theory and practice for students and professional audiences alike.

Her work centers on helping organizations and individuals elevate their digital presence through strategic communication, data-informed decision-making, and ethical innovation. She is especially passionate about preparing the next generation of marketing leaders to navigate emerging technologies with integrity, transparency, and impact.

• EdD, Higher Education Administration, University of Georgia, 2019
• MBA, Marketing, University of Georgia, 1997
• BS, Marketing, Florida State University, 1990

• Faculty Service Award, University of Georgia, Terry College of Business, 2021
• Lee Anne Seawell Faculty Recognition, Student Career Center, 2018
• Outstanding Teacher, University of Georgia, Terry College of Business, Department of Marketing, 2016