Cindy Rippé

Cindy Rippé

  • Senior Lecturer, Department of Marketing

Biography

Dr. Rippé has been recognized for her teaching, sales coaching, and research excellence. As a teacher, Dr. Rippé aims to prepare students for the workforce and life. She is driven by a deep-rooted passion for helping students develop to their fullest potential. She enjoys teaching sales because students become empowered by the principles and simultaneously learn to sell themselves. 

She received the 2021 Distinguished Teaching Award from Society for Marketing Advances. Additionally, she she has competed in six national teaching innovation competitions, winning two and placing as a finalist in four. Her research has received paper of the year awards from two journals and has been awarded Best Paper in Track three times. Her 30+ publications include A-ranked journals such as Journal of Business Research, Psychology & Marketing, Journal of Personal Selling & Sales Management, and more.  She has been a Guest Editor for Marketing Education Review and Journal of Marketing Education, and an Associate Editor for International Journal of Consumer Studies.

Dr. Rippé coached students in 20+ external sales competitions over the past four years.  Her university placed in the top ten of competing universities in over half of these competitions. At the National Collegiate Sales Competition, her student won the role-play competition out of 140 students from 70 universities with her university placing 3rd overall. In addition to competing in external competitions, she spearheaded, organized, developed, and ran six competitions from conception to completion, with roughly 250 students competing annually. Dr. Rippé also has served as the Director for the National Collegiate Sports Sales Competition, where she scheduled and coordinated 300 virtual role-plays via three rounds for 120 sales students from 30 universities and 120 industry buyers. She coordinated the judges’ scoring and communicated all competition-related information to all parties. 

Before teaching, she received National Salesperson of the Year, Rookie of the Year, Salesperson of the Month, and other sales distinctions. She brings this business experience into her teaching by using her classes to connect students with industry for experiential learning.  She looks forward to training the next sales generation at UGA!

Publications

Journal Articles

  • Rippé, C. B., Smith, B., & Gala, P. (2023). A psychological examination of attachment insecurity,  loneliness, and fear of missing out as drivers of retail patronage among emerging adults. International Journal of Consumer Studies, 47(5), 1838-1852. https://doi.org/10.1111/ijcs.12958 (A ranking on ABDC list)
  • Rippé, C. B. & Cummings, S. (2023). So, you want to start a sales center? An organizational learning approach to sales center formation and growth. Journal of Global Scholars of Marketing Science, 22(3), 402-428. (B ranking on ABDC list)
  • Mitchell, V., Rippé, C. B., & Kemp, A. (2022). Tales of the unexpected: Teaching turmoil and triumphs in times of crisis. Journal of Marketing Education, 44(2), 131-133. https://doi.org/10.1177/02734753221097503 (B ranking on ABDC list)
  • Rippé, C. B., Smith, B., & Weisfeld-Spolter, S. (2022). The connection of attachment and self-gifting for the disconnection of loneliness across cultures. International Journal of Consumer Studies, 46, 1451-1467. https://doi.org/10.1111/ijcs.12771 (A ranking on ABDC list)
  • Weisfeld-Spolter, S. and Rippé, C. B. (2022). I will take a large veggie pizza and a lesson about the consumer buying process. Marketing Education Review, 32(2), 169-176. https://doi.org/10.1080/10528008.2022.2053333 (C ranking on ABDC list)
  • Rippé, C. B., Weisfeld-Spolter, S, Yurova, Y., & Kemp, A. (2021). Pandemic pedagogy for the new normal: Fostering perceived control during COVID-19. Journal of Marketing Education, 43(2), 260-276. https://doi.org/10.1177/0273475320987287 (Recipient of “2021 Honorable Mention for Outstanding JME Article of the Year”) (B ranking on ABDC list)
  • Rippé, C. B., Weisfeld-Spolter, S., & Yurova, Y. (2020). Selling-to-teach: A didactical look at the natural integration between teaching and selling. Journal of Marketing Education, 42(3), 284-303. https://doi.org/10.1177/0273475320946828 (B ranking on ABDC list)
  • Rippé, C. B. (2020). Engaging Generation Z and helping hurricane victims with a marketing project. Marketing Education Review, 30(2), 82-88. https://doi.org/10.1080/10528008.2019.1646141 (C ranking on ABDC list)
  • Vince, M., Rippé, C. B., & Kemp, A. (2020). Special issue call for papers: Tales of the unexpected: Teaching turmoil and triumphs in times of crisis. Journal of Marketing Education, 42(2), 191. https://doi.org/10.1177/0273475320923210 (B ranking on ABDC list)
  • Rippé, C. B. & Coker, K.K. (2020). Better together: Teaching innovations. Marketing Education Review, 30(2), 81. https://doi.org/10.1080/10528008.2019.1646141 (C ranking on ABDC list)
  • Rippé, C. B., Smith, B., & Weisfeld-Spolter, S. (2019). Anxiety attachment and avoidance attachment: Antecedents of self-gifting. Journal of Consumer Marketing, 36(7), 939-947. https://doi.org/10.1108/JCM-11-2018-2949 (A ranking on ABDC list)
  • Smith, B., Rippé, C. B., & Dubinsky, A.J. (2019). Loneliness as impetus, isolation as inertia: Reporting cheating peers in business school. Journal of Education for Business, 94(8), 1-12. https://doi.org/10.1080/08832323.2019.1575789 (C ranking on ABDC list)
  • Rippé, C. B., Smith, B., & Dubinsky, A.J. (2018). Lonely consumers and their friend the retail salesperson. Journal of Business Research, 92, 131-141. https://doi.org/10.1016/j.jbusres.2018.07.013 (A ranking on ABDC list)
  • Rippé, C.B. & Dubinsky, A.J. (2018). Trust me, I’m a physician using sales skills: Enhancing physician-patient communication through the personal selling process. Health Marketing Quarterly, 34(4), 245-265. https://doi.org/10.1080/07359683.2018.1524594 (B ranking on ABDC list)
  • Dubinsky, A.J. & Rippé, C.B. (2018). Work-family conflict in the salesforce redux: A compendium of antecedents. Journal of Marketing Channels, 25(3), 101-116. https://doi.org/10.1080/1046669X.2019.1647909 (B ranking on ABDC list)
  • Rippé, C.B., Cummins, S., Weisfeld-Spolter, S., & Yurova, Y. (2018). Congruence between course modality and professor communication: A study of pedagogical impact using sales techniques. Journal for Advancement of Marketing Education, 26(2), 10-21. (C ranking on ABDC list)
  • Arndt, A., Rippé, C.B., & Castleberry, S. (2018). Any questions? Questioning behavior as a selling tactic for sales trainees. Journal for Advancement of Marketing Education, 26(2), 1-9. (C ranking on ABDC list)
  • Gala, P., Rippé, C.B., Dubinsky, A.J., & Favia, M.J. (2018). Effects of menu calorie information and product image on Millennials’ purchase intention. Marketing Management Journal, 28(2), 127-144.
  • Smith, B., Rippé, C.B., & Dubinsky, A.J. (2018). India’s lonely and isolated consumers shopping for an in-store social experience. Marketing Intelligence and Planning, 36(7), 772-736. https://doi.org/10.1108/MIP-12-2017-0338 (A ranking on ABDC list)
  • Weisfeld-Spolter, S., Sussan, F., Rippé, C.B., & Gould, S. (2018). Integrating affect, cognition, and culture in Hispanic financial planning. International Journal of Bank Marketing, 36(4), 726-743 https://doi.org/10.1108/IJBM-09-2017-0201 (Recipient of “Outstanding Paper in the 2019 Emerald Literati Awards”) (A ranking on ABDC list)
  • Rippé, C.B., Martinson, B., & Dubinsky, A.J. (2017). Using DISC® to facilitate instruction of adaptive selling. Journal for Advancement of Marketing Education. 25(2), 14-24. (Recipient of “2017-2018 Best Article of the Year Award”) (C ranking on ABDC list)
  • Rippé, C.B., Weisfeld-Spolter, S., Yurova, Y., Dubinsky, A.J., & Hale, D. (2017). Under the sway of the mobile device during the in-store shopping experience. Psychology & Marketing. 34(7), 733-752. https://doi.org/10.1002/mar.21019 (A ranking on ABDC list)
  • Rippé, C.B & Campbell, K. (2017). The sales process as a framework for witnessing. The Journal of Biblical Integration in Business. 20(1), 1, 57-67.
  • Yurova, Y., Rippé, C.B., Weisfeld-Spolter, S., Sussan, F., & Arndt, A. (2017). Not all adaptive selling to omni-channel consumers is influential: The moderating effect of product type. Journal of Retailing and Consumer Services. 34, 271-277. https://doi.org/10.1016/j.jretconser.2016.01.009 (A ranking on ABDC list
  • Rippé, C.B., Weisfeld-Spolter, S., Dubinsky, A.J., Arndt, A. & Thakar, M. (2016). Selling in an asymmetric retail world: Perspectives from India, Russia, and the US on buyer-seller information differential, perceived adaptive selling, and purchase intention. Journal of Personal Selling & Sales Management. 36(4), 344-362. https://doi.org/10.1108/JCM-09-2015-1546 (A ranking on ABDC list)
  • Rippé, C.B., Weisfeld-Spolter, S., Yurova, Y., and Hale, D., & Sussan, F. (2016). Guiding when the consumer is in control: The moderating effect of adaptive selling on the purchase intention of the multichannel consumer. Journal of Consumer Marketing. 33(6), 469-478. https://doi.org/10.1108/JCM-09-2015-1546 (A ranking on ABDC list)
  • Rippé, C.B., Weisfeld-Spolter, S., Cummins, S., & Dastoor, B. (2016). TONS: A guide to teaching on-line sales courses. Journal for Advancement of Marketing Education Special Issue on Teaching Innovations in Sales Education. 24(1), 1-7. (C ranking on ABDC list)
  • Rippé, C.B. (2015). Show and sell: Teaching sales through hands-on selling. Marketing Education Review, Special Issue on Teaching Innovations. 25(1), 15-19. https://doi.org/10.1080/10528008.2015.999595 (C ranking on ABDC list)
  • Rippé, C.B., Weisfeld-Spolter, S., & Yurova, Y. (2015). Is there a global multichannel consumer? International Marketing Review. 32(3-4), 329-349. https://doi.org/10.1108/IMR-10-2013-0225 (A ranking on ABDC list)
  • Weisfeld-Spolter, S., Rippé, C.B., & Gould, S. (2015). Impact of giving on self and impact of self on giving. Psychology & Marketing. 32(1), 1-14. https://doi.org/10.1002/mar.20760 (A ranking on ABDC list)

Book Chapters

  • Rippé, C.B & Weisfeld-Spolter, S. (2019). Crafting a consistent model of instruction for teaching across modalities. In S. Brent (Ed.), Mission-Driven Approaches in Modern Business Education (pp. 289-305). Hershey, PA, USA: IGI Global.

Editorial Appointments

  • Associate Editor, International Journal of Consumer Studies, July 2021–present
  • Guest Editor, Journal of Marketing, 20202022
  • Guest Editor, Marketing Education Review, 20192020

Awards, Honors, and Recognition

  • Recipient of 2021 Distinguished Teaching Award from Axcess-Capon Distinguished Teaching Competition. Finalist and Winner. Rippé, C. B. (2021). Teaching from the heart: Building success stories. Society for Marketing Advances Conference, Orlando, FL, November 3-6.
  • Best Paper in Conference for the 2021 Society for Marketing Advances Conference. Rippé, C. B., Smith, B., & Weisfeld-Spolter, S. (2021). The global phenomenon of lonely and insecure self-gifters: Cross-cultural insights from the United States and India. Society for Marketing Advances Conference, Orlando, FL, November 3-6.
  • Best Paper in Cultural/Global Marketing Track for the 2021 Society for Marketing Advances Conference. Rippé, C. B., Smith, B., & Weisfeld-Spolter, S. (2021). The global phenomenon of lonely and insecure self-gifters: Cross-cultural insights from the United States and India. Society for Marketing Advances Conference, Orlando, FL, November 3-6.
  • Recipient of 2021 Honorable Mention for Outstanding JME Article of the Year. Rippé, C. B., Weisfeld-Spolter, S, Yurova, Y., & Kemp, A. (2021). Pandemic pedagogy for the new normal: Fostering perceived control during COVID-19. Journal of Marketing Education, 43(2), 260-276. https://doi.org/10.1177/0273475320987287
  • Best Paper in Social Media Track for the 2019 Society for Marketing Advances Conference. Rippé, C. B., Smith, B., & Dubinsky, A.J., & Gala, P. (2019). Lonely and insecure consumers experiencing fear of missing out (FOMO) and its effects on retail patronage. Society for Marketing Advances Conference, New Orleans, LA, November 6-9.
  • Recipient of "Outstanding Paper in the 2019 Emerald Literati Awards" Weisfeld-Spolter, S., Sussan, F., Rippé, C.B., & Gould, S. (2018). Integrating affect, cognition, and culture in Hispanic financial planning. International Journal of Bank Marketing. 36(4), 726-743. doi: 10.1108/IJBM-09-2017-0201
  • Recipient of "2017-2018 Best Article of the Year Award" for Journal for Advancement of Marketing Education. Rippé, C.B., Martinson, B., & Dubinsky, A.J. (2017). Using DISC® to facilitate instruction of adaptive selling. Journal for Advancement of Marketing Education. 25(2), 14-24.
  • Teaching Innovation Winner for "The calm before the storm: Helping hurricane victims with a marketing project." for the 2018 Cengage Pride/Ferrell Innovations in Teaching Competition at Society for Marketing Advances.
  • Teaching Innovation Finalist for "Engaging Gen Z and helping hurricane victims with a marketing project." for the 2018 AxcessCapon-Marketing Management Association Teaching Innovation Competition.
  • Recipient of "Engaged Faculty Award" at Tarleton State University, College of Business Administration 2015- 2016. Award given in recognition of engaged scholarship and leadership
  • Teaching Innovation Finalist for "TASKED with teaching adaptive selling skills" for the 2016 AxcessCapon-Marketing Management Association Teaching Innovation Competition.
  • Best Paper in Track (Selling, HR, and Services) and Nominee for Best Paper in Conference. Yurova, Y., Rippé, C.B., Weisfeld-Spolter, S., & Sussan, F. (2015). "Not all adaptive selling to multichannel consumers is influential: The moderating effect of product type and consumer planned behavior." Association for Consumer Research Conference. March 2015.
  • Teaching Innovation Finalist for "Curricular reach across formats for teaching sales: Crafting a model of instruction" for the September 2014 AxcessCapon-Marketing Management Association Teaching Innovation Competition.
  • Teaching Innovation Award Winner for "Framework for teaching sales online," University Sales Center Alliance/National Conference on Sales Management. April 2014.
  • Teaching Award Winner, "Outstanding Commitment to Students and Passion for Teaching." ERAU Delta Chi, April 2014
  • Finalist for "Best Sales Teaching." Sales Educator's Academy, May 2012.