Sara Berman and David Barbe talk to students in a recording lab

Terry alumna helps build TikTok’s soundtrack

As a project manager for label licensing with TikTok’s parent company ByteDance, Sara Berman (BBA ’17) helps set the soundtrack for thousands of TikTok dance trends and fit checks.

robot hovering above laptop keyboard

More chatter and less connection

Recent research from the Terry College shows social media users’ comments and reactions increase when bots are included, but user-to-user interactions decline.

Judge Steve Jones outdoors in wooded area

Judge Jones receives UGA President’s Medal

Senior U.S. District Judge Steve C. Jones (BBA ’78, JD ’87) received one of UGA’s highest honors as part of UGA’s 2025 Founder’s Day celebration. The President’s Medal recognizes individuals who have made extraordinary contributions to the UGA community.

Universidad de Chile in Santiago

One team, two continents

Through Terry College’s International Business COIL Program, students teamed up with their counterparts in Chile to analyze international business cases and become better global teammates.

woman poses in dark room with abstract digital backdrop

Year in Terry College Photos, 2024

A select group of photographs taken in 2024 by Brian Powers and Richard Hamm, team members on the staff of the Terry College Office of Marketing and Communications.

M. Douglas Ivester at the dedication of the M. Douglas and V. Kay Ivester Institute for Business Analytics and Insights.

Ivester Institute to connect data dots well into the future

Terry College came together on Nov. 22 to celebrate the dedication of the M. Douglas and V. Kay Ivester Institute for Business Analytics and Insights (IIBAI) — an ambitious new program seeking to expand analytics throughout business education.