Not understanding the financial value of customers makes it impossible to make a case for the ROI of customer investments, argues University of Georgia Terry College of Business marketing professor Neil Bendle. Bendle has written several academic papers on the value of customers and how marketers can show the financial impact of their work. Now, he’s brought that research together in The Customer Asset: Understanding and Managing its Value.
Like many residents of Nashville, Stephanie Mundy Self (BBA ’07, BMus ’07) harbored dreams of a career on stage. The South Carolina native earned a scholarship to UGA as a voice major in the Hugh Hodgson School of Music but soon saw many of her fellow musicians struggling to get jobs. She needed a backup plan, and she came up with a good one.
As the year draws to a close, join us as we celebrate some moments that made 2023 extraordinary at the Terry College of Business.
Georgia’s post-COVID economic expansion is expected to slow but continue, with GDP increasing by 1.1% in 2024, according to economic forecasters at the University of Georgia Selig Center for Economic Growth. While smaller than the 3% growth rate Georgia saw in 2023, the state will continue to outpace the national GDP growth rate, which forecasters project to be .8% in 2024.
Home to the Wrigley Company and Sears, Roebuck and Co., Chicago has provided the backdrop to some of the biggest business stories of the 20th century. This fall, University of Georgia Professional MBA students traveled to the Windy City to write their own 21st-century business success stories. “Being in Chicago and stepping outside the ecosystem […]
UGA’s Terry College of Business students tackle realistic case studies in their classes every day but recently had the chance to work with IT leaders at Truist, IBM, Amazon Web Services and FlowX.AI to solve real-world challenges facing the banking and financial sectors.
It’s not often when principal foundations one holds dear align to benefit countless others. Heather and BJ Schaknowski share a passion and deep gratitude for the Armed Forces, the University of Georgia, and the business education they received at the Terry College of Business — a combined admiration that has motivated the couple to open pathways for others to experience.
The Classic City has always been a special place to Trent Nesbit. Sure, it’s where he grew up, but Trent thinks there’s more to it than that.
Kari Sicard has learned a lot from her travels. Now, she shows students in the Terry College of Business how international travel can be its own education.
Faculty at the Terry College of Business earned new accolades and grant funding in second half of 2023.