A produce aisle at the grocery store featuring vegetables and fruits, some of which are priced by pound and some priced by item. Research shows perception of grocery prices changes based on the size of the time and how the price is listed.

A matter of plums versus papayas

University of Georgia marketing researchers have found that shoppers’ perceptions of the value of grocery staples vary depending on the physical size of the product and how the price is presented. Specifically, shoppers perceive larger items are a better deal when sold by the pound, but smaller items are a better deal when sold by the unit — even when the prices are essentially the same.

Deloitte Foundation Wildman Medal Award winners Christy Nielsen, Tina Carpenter, Margaret Christ and Ashley Austin

Terry College accounting faculty honored for work on analytics and auditors

The American Accounting Association recognized J.M. Tull School of Accounting faculty Margaret Christ and Tina Carpenter — and two former Tull doctoral students — for the impact their research has had on the practice of accounting with the 2025 Deloitte Foundation Wildman Medal Award.

David McCarthy, Brantly Callaway, Daniel Gamache and Fadel Matta (clockwise)

Four Terry College faculty named to endowed chairs and professorships

Interim Dean Santanu Chatterjee announced new faculty appointments for David McCarthy, Brantly Callaway, Daniel Gamache and Fadel Matta following their approval by the University System of Georgia Board of Regents. All appointments take effect August 1.

A woman with a cool stare adjusts her cat eye sunglasses.

Cool is cool wherever you are

Even though Eastern and Western cultures often differ in many cultural attitudes, new research from marketing’s Jinjie Chen found people’s definition of cool varied little whether they were in Chile, China or California.

Some bosses benefit from belittling employees

Ever had a boss who seemed to thrive on yelling at her employees? Or maybe one who seemed to belittle employees to make himself feel better?
If so, you weren’t imagining it.
New research from the University of Georgia found some bosses thrive on abusive behavior.

A hand taps on online ad on a news website displayed on a tablet.

Making the best of bad vibes

Marketing research shows the benefit of negative imagery when consumers are seeking long-term solutions.

Illustration of insurance agents holding umbrella over a house during a storm.

Shelter from the storm

To prepare for challenges to the insurance market caused by extreme weather, risk management faculty are establishing research partnerships with policy makers, industry leaders, nonprofits and other universities.