Joanna Reddick Headshot

Joanna Reddick

  • Doctoral Student, Department of Management

Biography

My research centers on stakeholder management and social evaluations in the context of non-market strategies. Specifically, I focus on how firms manage competing stakeholder interests and the sociocognitive mechanisms that shape firm risk assessment, decision-making, and stakeholder perceptions.

Education

  • MBA, Management, Howard University, 2000
  • B. Music, Music Business, Howard University, 1996

Research Interests

    • Stakeholder Management
    • Social Evaluations (Reputation & Status)
    • Non-Market Strategy (Social Responsibility and Sociopolitical Activism)
    • Corporate Governance

Prior Professional Positions

  • Vice President, Consumer Business Units, Wilton Brands, 2020-2021
  • Brand Director, Treehouse Foods, 2016-2019
  • Brand Director, ConAgra Foods, 2010-2016
  • Product Director, Johnson & Johnson, 2006-2009
  • Product Manager & Team Leader, Pfizer Consumer Healthcare, 2001-2006