Date, Time, Location

November 7–11, 2011
7:00 am to 5:00 pm

Terry Executive Education Center
Atlanta, Georgia
404-842-4825

Overview

Marketing research professionals looking for advanced techniques with proven results should attend this program. Taught by leading industry and academic experts, marketing researchers and managers will learn how leading firms increase sales, price products for increased profit, get maximum return from marketing dollars, and strengthen customer loyalty.

Topics

The program takes a pragmatic approach to help researchers solve real marketing challenges from the insights of leading practitioners. Selected for their knowledge and experience in the marketing industry, instructors explain, apply, and demonstrate the latest thinking in marketing research methods and models:

• Segmentation
• Competitive intelligence
• Qualitative research methods
• Structural equation modeling
• Developments in online research
• Research approaches to pricing decisions
• Customer loyalty and profitability research
• Measuring and strengthening brand equity
• Experimental design for conjoint and discrete choice modeling
• Using agent-based modeling to maximize return on marketing investments

Taught at the state-of-the-art classroom facilities at the Terry Executive Education Center in Atlanta, this course is designed for professional marketing researchers and market research managers with a solid base of experience in marketing research and a fundamental understanding of statistical methods. Session topics are based on the recommendations of leading marketing research directors and analysts, AMA officers, past attendees, and the Terry College Master’s of Marketing Research Executive Advisory Board.

Registration

The AMA Advanced School of Marketing Research program is $2,995 for AMA members and $3,375 for non-members. For complete conference details, registration options, and travel info and discounts, visit the American Marketing Association website.

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