A native of Uruguay, Dr. Roberto Friedmann, known as Bobby, was an associate professor
in the Terry College of Business, Department of Marketing, where he taught for 27
years and served as director of International Business Programs for 12 years. Prior
to entering academia, he worked in industry in South America. He gave seminars and
lectures in Argentina, Chile, China, Colombia, Ecuador, Finland, France, Mexico, Panama,
Paraguay, Switzerland and Uruguay. It was his time traveling and working abroad that
led him to emphasize the importance of travel and international experiential learning
for his students.
Dr. Friedmann passed away in 2011 after a battle with pancreatic cancer. After his
diagnosis, he often said he would miss teaching. The thousands of students who he
met on his journey enriched his life. He was a passionate teacher, loved and admired
by his students for his unique style of open debate and candid discussions.
This scholarship was created in Dr. Friedmann’s memory by his son, Nick (BBA '06),
and daughter-in-law, Ashley (ABJ '06), to create a lasting legacy and ensure his father
continues to inspire students now and in the future.