Marketing is an integral part of our everyday activities and experiences. It is concerned with developing, transporting, promoting, and selling the vast assortment of products and services needed to satisfy the diverse wants and needs of consumers. It is an indispensable part of business practice and a challenging field for study and research.

Curriculum Overview

Our curriculum is future-oriented. Students acquire the broad background of knowledge necessary for continuing professional growth in a changing world that demands highly qualified people for executive positions.

All marketing majors are required to take a core of courses devoted to the development of analytical skills. These required courses draw heavily upon both the behavioral and quantitative sciences and are designed to help students gain an understanding of the analytical methods and research procedures used in identifying and solving marketing problems.

Courses are available in:

  • Consumer Behavior
  • Marketing Research
  • Marketing Strategy
  • Sales and Sales Management
  • Marketing Analytics
  • Digital Marketing
  • Social Media
  • International Marketing

  4 Year Plan   Marketing Courses

Areas of Emphasis


Professional Selling

  • MARK 4210 Professional Selling and Customer Relationship Management
  • MARK 4220 Sales Force Strategy and Management
  • MARK 4350 Marketing Analytics
    or MARK 4500 Services Marketing
  • MARK 4800 Marketing Internship Cooperative
    or departmental approved and verified work experience and one additional 4000-5999 level MARK course not counted elsewhere for the marketing major.
  • Participation in the Terry Sales Competition in the fall or spring.

Completion of these requirements will result in recognition on the student’s official transcript.

Digital Marketing

  • MARK 4600 Integrated Marketing and Brand Communication
  • MARK 4450 Social Media Marketing Strategy
  • MARK 4650 Digital Marketing Analytics
  • MARK 4800 Internship in Digital Marketing
    or departmental approved and verified work experience and one additional 4000-5999 level MARK course not counted elsewhere for the marketing major.
    ADPR 5760: Digital and Social Communication Strategies
  • Completion of digital marketing speaker series offered in the fall
  • Participation in digital marketing competition offered in the spring

Completion of these requirements will result in recognition on the student’s official transcript.

Positions & Placements

Many marketing graduates move directly into lucrative sales or management training programs, while others continue their studies at the graduate and PhD levels to prepare for academic or professional careers.

Careers in Marketing

  • Sales and Sales Management
  • Marketing Research
  • Advertising and Promotion
  • Marketing Services
  • Digital Management
  • Social Media Analyst

Prospective Employers

  • Altria
  • Coca-Cola
  • Cox Communications
  • E&J Gallo
  • Georgia Pacific
  • The Hartford
  • Hormel
  • Lilly
  • Marathon Oil
  • Martin Marietta
  • Morgan Stanley
  • Newell Rubbermaid
  • State Farm
  • TTI

This is just a selection of possible careers in marketing and employers of marketing majors. The UGA Career Center provides a more extensive list.

Acceptance Criteria

What’s considered in your acceptance to the management major?

  1. Grades in ACCT 2101 and ACCT 2102 
    Applicants currently enrolled in ACCT 2102 will be evaluated based on the grade in ACCT 2101
  2. Grades in ECON 2105 and/or ECON 2106
     Applicants currently enrolled in one of these courses will be evaluated based on the grade in the completed course.
  3. Grades in Mathematics courses
    Grades in MATH 1113, 2200, 2250 and 2260 are considered.
  4. Standardized Testing
    Students are required to submit ACT or SAT scores and sub-scores to the University prior to being considered for admission to a major in the Terry College. In addition to required ACT/SAT scores, students may also supplement their application by submitting a score from the ETS Proficiency Profile if they believe their ACT/SAT scores do not represent their current performance level. IMPORTANT: Read detailed Testing Requirement instructions by clicking here.
  5. The Statement of Purpose
    A brief essay (300-400 words) in which the applicant describes his/her interest in the major and his/her future goals. If applying the IB co-major, the first-choice Statement of Purpose should describe the interests/goals in IB and the level of foreign language the applicant has satisfied. If the applicant is proficient in a language without college credit, include this in the Statement of Purpose.
  6. Grades in prefix courses
    Grades in courses previously complete in the prefix of the major to which the applicant is applying can be considered, but are not required, for admission to the major. For example, if applying to the RMIN major, grades in RMIN courses (e.g., RMIN 4000) can be considered. In addition, grades in the College's Foundation First courses (FINA 3000, MARK 3000, MGMT 3000), as well as MSIT 3000, can be considered by all majors if completed.
  7. Terry Direct
    UGA students who are in good standing with the Honors Program and apply to a Terry College of Business major will be guaranteed their first choice of a first (primary) major with the Terry College. This guarantee does not apply to second, double or co-majors.