The purpose of the UGA Collegiate Chapter of the American Marketing Association shall be:

  • To work with local and national businesses in developing marketing plans and strategies;
  • To develop sound thinking in marketing theory and more exact knowledge and definition of marketing principles;
  • To improve the methods and techniques of marketing research;
  • To utilize the applications of various marketing mediums such as social and digital media;
  • To improve marketing personnel by creating real-world marketing experiences and solutions;
  • To analyze current marketing trends and processes through member-written articles on our chapter blog;
  • To encourage and uphold sound, honest practices, and to keep marketing operations on a high ethical plane;
  • To promote friendly relations between students, faculty, and business people.