MSBA CURRICULUM

The MSBA program involves two semesters of study (33 total credit hours). During the program, you will develop expertise in the collection, storage, analysis, interpretation, and visualization of data, as well as learn the predominant programming languages in the field, namely SQL, R, and Python. Efficient processing of large quantities of data via platforms like Hadoop and SAS will be included. Business courses in analytics, marketing, economics, and strategy will provide you with frameworks to turn data analyses into business insights. You will also develop leadership, project management, and teamwork skills; as part of the Capstone Project, you will work in teams on real-world big data problems with a corporate partner and present project results to executive clients.​

Summer Prep Coursework (8 weeks/online)

• Introduction to Programming with R
• Introduction to Programming with Python
• Statistics

Required Courses

*Pending final approval by UGA

Electives

Admitted MSBA candidates who are eligible for waivers from certain required courses due to their undergraduate major may choose electives from the following list. All courses require a permission from the department after an approved waiver.

• MARK 7550: Social Media Marketing Strategy
• MARK 7600: Predictive Analytics
• MARK 7980: Marketing Analytics & Decision-Making
• MIST 6550: Energy Informatics
• MIST 7690: Business Process Management
• MIST 7775: Cyber Threat Intelligence
• STAT 6240: Sampling and Survey Methods
• STAT 6250: Applied Multivariate Analysis and Statistical Learning
• STAT 6360: Statistical Software Programming
• STAT 6355: Advanced Statistical Programming
• HPAM 8410: Health Informatics
• MGMT 7440: Business & Corporate Strategy
• BUSN 7990: Directed Study/Sports Analytics Project