Terry College of Business - University of Georgia

Executive Seminar Series

The Altria Executive Seminar Series is an important component of the MMR curriculum. Throughout the program, marketing research practitioners take time from busy schedules to visit the UGA campus and share their industry insight with MMR students. The series offers a valuable supplement to the traditional program coursework and provides a medium for introducing MMR students to the latest industry trends and practices.

All seminars are scheduled for 3:30 – 5:00 pm. Seminars are are only open to students in the MMR program.

2020-2021 Series


Speaker + Company


 September 15, 2020

David Bebko, Praetorian

Net Promoter Score

September 16, 2020

Remy Thim, SKIM & Mike Kessling, Chick-fil-A

Client vs. Supplier

September 30, 2020

Patricia Houston (MMR Live)

User Experience

 October 1, 2020

 Rob Arnett (Lynx Research)

Forces of Change: Now What?

October 22, 2020

Lance Worley & Eleonore Kuehn (UPS)

Insights that Sell

October 26, 2020

Tim Norvell (Elon University)

Interviewing and Careers in Marketing Research

November 3, 2020

Katie Taddei and Linh Nguyen (Inspire Brands)

Content Management

November 12, 2020

Guilherme Cerqueira (Worthix)

AI and Surveys

November 16, 2020

Mike Courtney with Remesh (Aperio Insights)

Insights by the Truckload

 November 17, 2020

Catherine Knotts, Daniel Currier, Laura Derrick (Kantar)

Brand Valuation and Equity Measurement