Terry College of Business

Master of Marketing Research

Executive Seminar Series

The Altria Executive Seminar Series is an important component of the MMR curriculum. Throughout the program, marketing research practitioners take time from busy schedules to visit the UGA campus and share their industry insight with MMR students. The series offers a valuable supplement to the traditional program coursework and provides a medium for introducing MMR students to the latest industry trends and practices.

All seminars are scheduled for 3:30 – 5:00 pm. Seminars are are only open to students in the MMR program.

2021-2022 Series


Speaker + Company


September 1, 2021

Savannah Downing (UGA)

Public Speaking

September 14, 2021

MMR IDE Committee

The Importance of being an Inclusive Researcher

October 6, 2021

Eleonore Kuehn (UPS)

Insights That Sell

October 7, 2021

Erika Quinn (Disney)


October 14, 2021

Cori Guilbault (SKIM)

Designing Presentation for Persuasive Delivery of Insights

October 18, 2021

Tricia Houston & Dan McDonald (MMR LIVE)


October 25, 2021

Paul Allaire (UGA)

Resumes & Networking

November 18, 2021

Charlie Farr (Chick-fil-A) & Kristy Ward (SKIM)

Client vs. Supplier