The Terry Master of Marketing Research program was the first of its kind. In 1979
we saw the need for high-caliber marketing researchers and so, in conjunction with
some of the leading marketing professionals in the field, our faculty developed an
11-month program focused on real-world marketing research problems and insights into consumer behavior.
Our MMR program is one of the top programs for developing skilled marketing research
professionals and executives, and has more graduates than any other program. Read
the MMR brochure for more information.
Individual Attention to Students
The Georgia MMR is a cohort-style program featuring classes developed exclusively
for the MMR students. MMR class sizes of 30 or fewer students enhance faculty attention
to individual student learning and personal development. Faculty, Advisory Board members,
and alumni develop first-name professional relationships with students and provide
the individual coaching and mentoring essential for career development.
Active Role for Industry Executives
The MMR Advisory Board provides seminars, sponsors live marketing research projects,
and offers counsel on admissions, curriculum, and placement policies. This past year,
more than 25 executives led seminars, and over 50 attended the fall and spring board
meetings. For more information on how you can become a corporate partner, read the
corporate partner brochure or visit the link below for further information on the MMR advisory board.
MMR Advisory Board
Class Quality + Diversity
The Terry College MMR classes are characterized by their intelligence, work experience,
and cultural diversity. A sense of cooperation and support among MMR students is apparent
and enables students to work and learn successfully in a team environment.
Long-Term Career Prospects
Long-term prospects for MMRs are exceptional. Newly graduated MMRs move quickly into
project manager, senior analyst, and marketing research or consumer insight manager
roles. Many of our alumni are now directors of marketing research at client firms
or senior vice presidents at suppliers and agencies. The MMR provides clear passage
to these top management careers.
Get a first-hand look at our program while classes are in session and we can arrange
for you to sit in on a class and meet with current students as well as faculty. Depending
on the schedule, visitors may also attend our Executive Seminar Series.
Contact the program assistant to schedule your visit.