MBA Programs - Terry College of Business - University of Georgia
A male student with several brands behind him gestures as he talks

Concentration in Marketing

About the Marketing concentration

Marketing is not what it used to be. In fact, it’s a lot more. In today’s complex and competitive environment, a marketing professional may manage products, services, brands, and customers. At Terry, students with a concentration in marketing explore the traditional area of product management alongside the emerging topics of managing brands, services, and customers. In addition, Terry recognizes that launching a marketing campaign for a new product is vastly different from managing a century old established brand.

Georgia MBAs with a concentration in marketing have accepted jobs with the following companies in recent years: 3M, Becton Dickinson, CharBroil, Dell, E&J Gallo Winery, Georgia-Pacific, Sanofi, and The Home Depot.

Typical job titles

  • Associate Brand Manager
  • Marketing Specialist
  • Market Research Analyst
  • Client Executive

Concentration Path - Marketing

Curriculum

Required Courses (12 hours)

  • MARK 7930: Marketing Planning & Strategy (Fall)
  • MARK 7980: Marketing Analytics & Decision Making (Spring)

Choose two of the following:

  • MARK 7600: Predictive Analytics (Fall)
  • MARK 7720: Advertising and Promotions Management (Fall)
  • MARK 7550: Social Media Marketing and Strategy (Spring)

Suggested Electives (9 hours)

  • ACCT 7600: Financial Statement Analysis (Spring)
  • ECON 7940: Economics of Managing Organizations (Fall & Spring)
  • ECON 7950: Competitive Strategy & Structure (Fall)
  • ENTR 7090: Critical Design Thinking (Spring)
  • ENTR 7510: Developing Successful Business Plans (Fall)
  • ENTR 7525: Managing the Entrepreneurial Venture (Fall & Spring)
  • BUSN 7900: Directed Studies in Financial Modeling
  • LEGL 7050: Negotiations (Fall)
  • MGMT 7011: Leading Evolving Organizations (Fall)
  • MGMT 7130: Designing, Managing, and Improving Supply Chains (Fall)
  • MGMT 7260: Service Operations Management (Spring)
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