Terry College of Business

Department of Marketing

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Marketing Research

Research + Expertise

The Terry College of Business has hundreds of faculty experts available to add insight and depth for the media on just about any current business news topic.

Neil Bendle
Associate Professor

Research + Expertise
Marketing Metrics
Accounting and Marketing
Marketing Accountability
Political Marketing
Behavioral Economics
Market Evolution

Sundar Bharadwaj
The Coca-Cola Company Chair of Marketing

Research + Expertise
Marketing Strategy, Performance and Metrics
Customer Management
Innovation
Marketing-Finance Interface
Branding and Brand Management Strategy

Anindita Chakravarty
Associate Professor

Research + Expertise
Information Systems and Innovation
Digital Marketing
Marketing-Finance Interface
Product Innovation

Hua Chen
Assistant Professor

Research + Expertise
Sales Management
Incentive Design
Behavioral Economics
B2B Marketing
Experimental Economics

Marcus Cunha, Jr.
Professor and Director

Research + Expertise
Information Processing
Information Integration
Pricing
Branding
Associative Learning
Perception and Self-Control

Tatiana Dyachenko
Assistant Professor

Research + Expertise
Quantitative Methods and Modeling of Consumer Behavior
Bayesian Analysis
Choice Modeling
Conjoint Analysis

Richard Gooner
Senior Lecturer

Research + Expertise
Marketing Assets and Capabilities in Intra- and Inter-Firm Contexts

John Hulland
Emily H. and Charles M. Tanner Jr. Chair in Sales Management

Research + Expertise
Scale Development
Conceptual Reviews
Online Communications and Online Social Interaction
Dark Webs
Online Personalization vs. Privacy

Piyush Kumar
Associate Professor

Research + Expertise
Service Strategy
Marketing Analytics
Action-Profit Linkage Analysis
Social Media
Brand Strategy

Son K. Lam
Associate Professor and Terry Dean's Advisory Council Distinguished Professor

Research + Expertise
Hierarchical Linear Modeling
Organizational Identification
Sales Management

Charlotte Mason
Department Head and C. Herman and Mary Virginia Terry Chair of Business Administration

Research + Expertise
Marketing Analytics
Customer Relationship Management
Direct Marketing

Julio Sevilla
Associate Professor

Research + Expertise
Consumer Behavior
Consumption and Healthiness
Retailing/Packaging
Numeric Cognition/Pricing

Rosanna K. Smith
Assistant Professor

Research + Expertise
Authenticity
Aesthetics
Creativity
Value Construction
Branding
Beauty and Personal Care

Pengyuan Wang
Assistant Professor

Research + Expertise
Online Advertising
Digital Marketing and related ML Techniques such as Text and Image Mining

Sarah C. Whitley
Assistant Professor

Research + Expertise
Retail
Prosocial/Sustainable Behavior
Judgment and Decision Making

Elham Yazdani
Assistant Professor

Research + Expertise
Quantitative Marketing
Online Word of Mouth
Social Networks
Bayesian Econometrics
Customer Lifetime Value