The Terry College of Business has hundreds of faculty experts available to add insight and depth for the media on just about any current business news topic.
Research + Expertise
Marketing Metrics
Accounting and Marketing
Marketing Accountability
Political Marketing
Behavioral Economics
Market Evolution
Research + Expertise
Marketing Strategy, Performance and Metrics
Customer Management
Innovation
Marketing-Finance Interface
Branding and Brand Management Strategy
Research + Expertise
Information Systems and Innovation
Digital Marketing
Marketing-Finance Interface
Product Innovation
Research + Expertise
Sales Management
Incentive Design
Behavioral Economics
B2B Marketing
Experimental Economics
Research + Expertise
Information Processing
Information Integration
Pricing
Branding
Associative Learning
Perception and Self-Control
Research + Expertise
Quantitative Methods and Modeling of Consumer Behavior
Bayesian Analysis
Choice Modeling
Conjoint Analysis
Research + Expertise
Marketing Assets and Capabilities in Intra- and Inter-Firm Contexts
Research + Expertise
Scale Development
Conceptual Reviews
Online Communications and Online Social Interaction
Dark Webs
Online Personalization vs. Privacy
Research + Expertise
Service Strategy
Marketing Analytics
Action-Profit Linkage Analysis
Social Media
Brand Strategy
Research + Expertise
Hierarchical Linear Modeling
Organizational Identification
Sales Management
Research + Expertise
Marketing Analytics
Customer Relationship Management
Direct Marketing
Research + Expertise
Consumer Behavior
Consumption and Healthiness
Retailing/Packaging
Numeric Cognition/Pricing
Research + Expertise
Authenticity
Aesthetics
Creativity
Value Construction
Branding
Beauty and Personal Care
Research + Expertise
Online Advertising
Digital Marketing and related ML Techniques such as Text and Image Mining
Research + Expertise
Retail
Prosocial/Sustainable Behavior
Judgment and Decision Making
Research + Expertise
Quantitative Marketing
Online Word of Mouth
Social Networks
Bayesian Econometrics
Customer Lifetime Value