Terry College of Business

Executive Education

Digital Sales and Marketing Basics

Woman working on a laptop

Manage and collaborate with your digital marketing teams

This 3-month long overview course will enhance your understanding of consumer behaviors and help you discover how data analysis can guide important marketing decisions in the ever-evolving digital landscape. The power and potential of digital marketing is summarized in 6 short (3 to 5 hour), foundation-level courses.


  • Search engine optimization (SEO)
  • Conversion optimization
  • Web analytics
  • Social media
  • Content strategy
  • Email marketing
  • Mobile marketing

Who It Benefits

  • Mid- to senior-level executives responsible for developing marketing strategies
  • Marketing, product development, technology, operations, or strategic planning executives who want to broaden their digital marketing expertise
  • Executives who develop or lead digital marketing initiatives for clients


  • Completion of any six of the courses offered fully meets the educational requirements to sit for the OMCA certification exam
  • Digital Marketing Foundations Certificate from Market Motive, a Simplilearn company
  • UGA Digital Marketing Certificate



Cost: $995

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Online Course
UGA E-Learning Commons