Manage and collaborate with your digital marketing teams
This 3-month long overview course will enhance your understanding of consumer behaviors and help you discover how data analysis can guide important marketing decisions in the ever-evolving digital landscape. The power and potential of digital marketing is summarized in 6 short (3 to 5 hours), foundation-level courses.
Topics
- Search engine optimization (SEO)
- Conversion optimization
- Web analytics
- Social media
- Content strategy
- Email marketing
- Mobile marketing
Who Will Benefit
- Mid- to senior-level executives responsible for developing marketing strategies
- Marketing, product development, technology, operations, or strategic planning executives who want to broaden their digital marketing expertise
- Executives who develop or lead digital marketing initiatives for clients
Takeaways
- Completion of any six of the courses offered fully meets the educational requirements to sit for the OMCA certification exam
- Digital Marketing Foundations Certificate from Market Motive, a Simplilearn company
- UGA Digital Marketing Certificate
