Terry College of Business

Executive Education

Digital Marketing for Marketing Professionals

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Reach your marketing goals

This 6-month intensive course covers the top digital marketing channels for customer acquisition and sales. A must for helping marketing professionals learn to use data analytics to solve problems and overcome challenges that occur in professional life every day, and will increase the efficiency and frequency of reaching marketing goals.

Topics

  • Search marketing/pay-per-click (PPC) advertising
  • Search engine optimization (SEO)
  • Conversion optimization
  • Web analytics
  • Foundations-level content from the Digital Sales and Marketing Basics course are also covered in this curriculum

Who will benefit

Marketers who seek to invest in their professional skill set for hands-on digital marketing.

Takeaways

  • UGA Digital Marketing Certificate
  • Taking any two advanced courses fully meets the educational requirements to sit for the OMCP certification exam

Ongoing

Cost: $1,895


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Location

Online Course