Terry College of Business

Executive Education

Strategic Decision Making and Crisis Management

Overview

Strategic Decision Making and Crisis Management probes the complex ways people process information and make decisions. Experienced executives and new leaders will benefit from learning about the leading research in the field. The knowledge to formulate a message that considers the situation and audience expectations can make a leader’s communication highly effective, whether for a CEO responding to a product failure, a restaurant manager announcing layoffs in an economic downturn, or a hospital manager announcing a no-visitor policy.

This program is ideal for corporate crisis response teams to learn together, or for individual leaders responsible for making critical decisions that will have organizational impact. It provides an investigation of strategic decision-making processes, including an exploration of the role of uncertainty and cognitive biases when making business decisions. Participants gain critical skills and techniques used to assess key factors related to successful corporate communication and crisis management.

The workshop identifies factors that influence corporate communication techniques. Participants also examine issues to consider when developing crisis communications based on an assessment of a firm’s situation and reputation management.

Who will benefit

Leaders, managers, and corporate response teams interested in improving strategic decision-making and public perceptions of firms in order to:

  • Make solid strategic decisions free of bias
  • Manage corporate reputation

Takeaways

  • Gain awareness of key cognitive biases influencing business decisions
  • Understand internal and external customer perceptions of corporate response to crisis
  • Learn insights and strategies for crafting corporate responses to crises and managing issues

 

October 4-8, 2021

Cost: $950

PROGRAM STRUCTURE

Three Live Virtual sessions:

October 4, 6, and 8
12:30 – 1:30 p.m. EST


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Location

Live Virtual with Online

Faculty

Mike Pfarrer, PhD

Mike Pfarrer, PhD

Mike Pfarrer is Associate Dean for Research and Graduate Programs and Professor in the Terry College of Business.

Dr. Mike Pfarrer Bio >>