Strategic Decision Making and Crisis Management probes the complex ways people process
information and make decisions. Experienced executives and new leaders will benefit
from learning about the leading research in the field. The knowledge to formulate
a message that considers the situation and audience expectations can make a leader’s
communication highly effective, whether for a CEO responding to a product failure,
a restaurant manager announcing layoffs in an economic downturn, or a hospital manager
announcing a no-visitor policy.
This program is ideal for corporate crisis response teams to learn together, or for
individual leaders responsible for making critical decisions that will have organizational
impact. It provides an investigation of strategic decision-making processes, including
an exploration of the role of uncertainty and cognitive biases when making business
decisions. Participants gain critical skills and techniques used to assess key factors
related to successful corporate communication and crisis management.
The workshop identifies factors that influence corporate communication techniques.
Participants also examine issues to consider when developing crisis communications
based on an assessment of a firm’s situation and reputation management.
Who will benefit
Leaders, managers, and corporate response teams interested in improving strategic
decision-making and public perceptions of firms in order to:
Make solid strategic decisions free of bias
Manage corporate reputation
Gain awareness of key cognitive biases influencing business decisions
Understand internal and external customer perceptions of corporate response to crisis
Learn insights and strategies for crafting corporate responses to crises and managing