Charlotte Mason

Department Head and C. Herman and Mary Virginia Terry Chair of Business Administration

  • Department Head
  • C. Herman & Mary Virginia Terry Chair of Business Administration
C310A Benson Hall
630 South Lumpkin Street
Athens, GA 30602
Phone Numbers
Work 706-542-3776
Email Address
Charlotte Mason CV


Degree Field of Study Institution Graduation Year
  • Business
Stanford University
  • Statistics
Stanford University
  • Industrial Engineering
Stanford University
  • Industrial Engineering
Stanford University

Research Interests

  • Marketing Analytics
  • Customer Relationship Management

Areas of Expertise

  • Marketing Analytics
  • Customer Relationship Management
  • Direct Marketing

Prior Professional Positions

Organization / Department Title Years of Service
University of North Carolina
Kenan-Flager Business School
None 1985 to 2008
Duke University
Fuqua School of Business
Adjunct Professor 2002 to 2002
Procter & Gamble
Management Scientist 1978 to 1981


Award Name Awarded By Year Awarded
Outstanding Service Award
University of Georgia
Terry College of Business
Robert B. Clarke Outstanding Educator Award
Marketing EDGE
Citation of Excellence Winner
Emerald Management Reviews
MBA Teacher of the Year Award
University of Georgia
Terry College of Business
Best Interdisciplinary Paper
Decision Sciences Institute
Chan K. Hahn Best Paper Award
Academy of Management
Outstanding Reviewer
Journal of Marketing
Doctoral Program Teaching Award
University of North Carolina

Editorial Appointments

Position Name of Journal Year(s)
Advisory Board
Journal of Relationship Marketing
2005 - present
Editorial Board
Journal of the Academy of Marketing Science
1997 - present
Editorial Board
Journal of Marketing
2016 - present
Editorial Board
Journal of Marketing Research
1993 - 2003


Organization Title Year(s) Service Type
AMA Academic Council
Member 2008 - 2011 Professional
Marketing EDGE
Board Member 2011 - present Professional

Selected Publications

Journal Articles

  • Nielsen, Jesper, Stewart Shapiro and Charlotte Mason. 2010. Emotionality and Semantic Onsets: Exploring Orienting Attention Responses in Advertising. Journal Of Marketing Research, (47).
  • Morgan, Neil, Doug Vorhies and Charlotte Mason. 2009. Market Orientation, Marketing Capabilities and Firm Performance. Strategic Management Journal, (30):909-920.
  • Lurie, Nicholas H. and Charlotte H. Mason. January 2007. Visual Representation: Implications for Decision Making. Journal Of Marketing, (71):160-177.
  • Im, Subin, Charlotte H. Mason and Mark B. Houston. 2007. Does Innate Consumer Innovativeness Relate to New Product/Service Adoption Behavior?: The Intervening Role of Social Learning via Vicarious Innovativeness. Journal Of The Academy Of Marketing Science, (35):63-75.
  • Neslin, Scott A., Sunil Gupta, Wagner Kamakura, Junxiang Lu and Charlotte H. Mason. 2006. Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models. Journal Of Marketing Research, (43):204-211.
  • Ramaseshan, B., David Bejou, Subhash C. Jain, Charlotte H. Mason and Joseph Pancras. 2006. Issues and Perspectives in Global Customer Relationship Management. Journal Of Service Research, (9):195-207.
  • Mason, Charlotte H. 2003. Tuscan Lifestyles: Assessing Customer Lifetime Value,”. Journal Of Interactive Marketing, (17):54-60.
  • Im, Subin, Barry L. Bayus and Charlotte H. Mason. 2003. An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics and New Product Adoption Behavior. Journal Of The Academy Of Marketing Science, (31):61-73.
  • Menor, Larry J., Aleda V. Roth and Charlotte H. Mason. 2001. Agility in Retail Service Management: A Numerical Taxonomy of Strategic Service Groups. Manufacturing And Service Operations Management, (3):273-292.
  • Lee, Yih Hwai and Charlotte H. Mason. 1999. Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy and Humor. Journal Of Consumer Research, (26):156-169.
  • Hodge, Sharon K. and Charlotte H. Mason. 1995. Work versus Windfall: An Exploration of Savings on Subsequent Purchase. Marketing Letters, (6):91-100.
  • Mason, Charlotte H. and William D. Perreault, Jr. 1991. Collinearity, Power, and Interpretation of Multiple Regression Analysis. Journal Of Marketing Research, (28):268-280.
  • Lefkoff-Hagius, Roxanne and Charlotte H. Mason. 1993. The Roles of Characteristic, Benefit, and Imagery Attributes in Judgments of Similarity and Preference. Journal Of Consumer Research, (20):100-110.
  • Mason, Charlotte H. 1990. New Product Entries and Product Class Demand. Marketing Science, (9):58-73.
  • Srinivasan, V. and Charlotte H. Mason. 1986. Nonlinear Least Squares Estimation of New Product Diffusion Models. Marketing Science, (5):169-178.


  • Mason, Charlotte and william D. Perreault, Jr. 2002. The Marketing Game! . Mcgraw-Hill Irwin.