Anindita Chakravarty

Associate Professor

  • Assistant Professor
C327 Benson Hall
630 South Lumpkin Street
Athens, GA 30602
Phone Numbers
Work 706-542-9558
Email Address


Degree Field of Study Institution Graduation Year
  • Marketing
Pennsylvania State University

Research Interests

  • Information Systems and Innovation
  • Internet Marketing
  • Marketing-Finance Interface
  • Product Innovation

Prior Professional Positions

Organization / Department Title Years of Service
ICICI Bank, India
Marketing and Sales
Assistant Manager 2001 to 2003

Selected Publications

Journal Articles

  • Anindita Chakravarty and Rajdeep Grewal. Analyst Earning Forecasts and Advertising and R&D Budgets: Role of Agency Theoretic Monitoring and Bonding Costs. Journal Of Marketing Research, Forthcoming.
  • Alok Saboo, Anindita Chakravarty, Rajdeep Grewal. Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offering. Marketing Science, Forthcoming.
  • Anindita Chakravarty, Alok Kumar, Rajdeep Grewal. 2014. Customer Orientation Structure for Internet-Based Business-to-Business Platform Firms. Journal Of Marketing, 78(5):1-23.
  • Anindita Chakravarty, Rajdeep Grewal, V. Sambamurthy. 2013. Information Technology Competencies, Organizational Agility, and Firm Performance: Enabling and Facilitating Roles. Information Systems Research, 24(4):976-996.
  • Anindita Chakravarty, Rajdeep Grewal. 2011. The Stock Market in the Driver's Seat! Implications for R&D and Marketing. Management Science, 57(9):1594-1609.
  • Rajdeep Grewal, Anindita Chakravarty, Amit Saini. 2010 . Governance Mechanisms and the Making of Business-to-Business Electronic Markets. Journal Of Marketing, (74, 4):45-62 Finalist for Harold H. Maynard Award 2010.
  • Anindita Chakravarty, Yong Liu, Tridib Mukherjee. 2010. Persuasive Impact of Online User Comments versus Expert Reviews: The Role of Category Consumption Frequency. Journal Of Interactive Marketing, (24):185-97 Finalist for Best Paper Award in JIM 2011.
  • Rajdeep Grewal, Anindita Chakravarty, Min Ding, John Liechty. 2009. Counting Chicken Before the Eggs Hatch: Associating New Product Development Portfolios with Shareholder Expectations in the Pharmaceutical Sector. International Journal Of Research In Marketing, (25,4):261-72.