Nicole Davis

Nicole Davis

  • Doctoral Student, Department of Marketing


Nicole Davis is a current PhD Candidate in Marketing in the Terry College of Business. Nicole’s research concentrates on consumer behavior, with special interest in stereotyping, race, gender, DEI, and branding. Much of Nicole’s research examines some dimension of race or gender in the consumer marketplace against both consumer and firm outcomes. Nicole also draws on her 7+ years of work experience in various marketing roles to develop research questions and integrate past experience in the classroom.


  • PhD, Marketing - Consumer Behavior, University of Georgia, May 2024 (Expected)
  • MA, Marketing, University of South Florida, 2020
  • BA, Communication, George Mason University, 2012

Research Interests

  • Consumer Behavior
  • Diversity, Inclusion, & Equity
  • Race & Gender
  • Stereotyping
Diverse Portrayals, Diverse Choices: The Influence of Diversity Representation on Consumer Perceptions and Behavior

Awards, Honors, and Recognition

  • 2020-2021 Diversity Research and Scholarship Grant (DRSG)
  • 2021 AMA Valuing Diversity Ph.D. Scholarship
  • 2022 Best Talk in Track Award at the Society for Consumer Psychology Conference
  • 2022 Best Paper in Track Award at the AMA Summer Conference
  • 2022 Eli Jones Promising Young Scholar Research Excellence Award
  • 2022 Colorado State University’s Business for a Better World Dissertation Proposal Competition Winner (one of three winners)
  • 2023 AMA-Sheth Foundation Doctoral Consortium Fellow
  • 2023 Best Paper in Track Award at the AMA Winter Conference
  • 2023 UGA Summer Research Grant ($1,500)
  • 2023 Geraldine Rosa Henderson Excellence in Research on Race and Inclusion (G.E.R.R.I.) Research Award
  • 2023 Three-Minute Dissertation Competition Winner