Molly Ahearne

  • Doctoral Student, Department of Marketing


  • Bachelor, Business Administration in Marketing
  • Texas A&M University, Mays Business School, College Station

Research Interests

  • Sales Force Management
  • Sales Incentives
  • Sales Force Structure
  • Diversity, Equity, Inclusion (DEI) in Sales


Lam, Son K., Molly Ahearne, and Michael Ahearne (2021), “Sales Force Performance: A Typology and Future Research Priorities,” in Elgar/ISBM Business-to-Business Marketing Handbook, Gary L. Lilien and Rajdeep Grewal, eds. Cheltenham: Edward Elgar Publishing, 496–520.

Manuscripts Under Review:

Dissertation Essay #1: Ahearne, Molly, Yashar Atefi, Mohsen Pourmasoudi, and Son K. Lam, “Sales Performance Rankings:  Are They Helpful or Harmful?”

Status: Invited for 2nd round review at the Journal of Marketing

Awards, Honors, and Recognition

  • 2023 Sales SIG Doctoral Dissertation Proposal Award ($1,000)
  • 2023 Women in Sales Research Grant ($1,000)
  • 2022 Winner of Institute for the Study of Business Markets (ISBM) Doctoral Competition ($5,000)
  • 2022 ISBM Doctoral Fellow
  • 2022 Sales Education Foundation (SEF) Research Grant ($5,000)
  • 2020 Direct Selling Education Foundation (DSEF) Doctoral Sales Grant ($4,000)

Prior Professional Positions

  • Data Scientist, Xactly Corporation
  • Finance Manager, Sewell Automotive
  • Sales Associate, Sewell Automotive
  • Sales Intern, Sewell Automotive
  • Market Research Assistant, Custom Research Solutions, Inc.