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Department of Marketing

Assistant Professor

Benson Hall, C306
630 S. Lumpkin St
Athens, GA, 30602
Phone Numbers
Work(706) 542-3761
Email Address


  • Ph.D. in Marketing, Ohio State University (GIS in Marketing, Statistics, and Psychology), 2014
  • MMR, Southern Illinois University Edwardsville, 2003
  • MBA (Marketing), Bradley University, 2001
  • BS/MS in Metallurgical Engineering (with Honors), Samara State Aerospace University, 1996

Prior Professional Positions

  • Georgetown University, Assitant Professor of Marketing, 2014-2020
  • Maritz Loyalty, Research Analyst, 2005-2008
  • Home Decorators Collection, Marketing Database Analyst, 2004-2005


  • MSI grant #4000114, 2018
  • Beta Gamma Sigma, 2014
  • Best Paper Award, AMA Advanced Research Techniques Forum, 2013
  • AMA Sheth Foundation Doctoral Consortium Fellow, University of Michigan, 2013
  • 22nd Annual Mittelstaedt Doctoral Symposium Fellow, University of Lincoln-Nebraska, 2013
  • 42nd Annual Haring Symposium Fellow, Indiana University, 2012
  • Frank Staggers Award of Excellence in Marketing Research, Southern Illinois University Edwardsville, 2003


  • Ad-hoc reviewer for Journal of Consumer Research, Psychometrika, Marketing Letters, Quantitative Marketing and Economics, Journal of American Statistical Association, Econometrics, etc.

Areas of Expertise

  • Quantitative methods and modeling of consumer behavior, Bayesian analysis, Choice modeling, Conjoint analysis

Selected Publications

Journal Articles

  • Blanchard, S. J., Dyachenko, T. L., & Kettle, K. L. (2020). "Locational Choices: Modeling Consumer Preferences for Proximity to Others in Reserved Seating Venues," Journal of Marketing ResearchLink
  • Dyachenko, T., Walker Reczek, R., and Allenby, G. (2014) “Models of Sequential Evaluation in Best-Worst Choice Tasks,” Marketing Science, 33(6), 828-848. Link