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Department of Marketing

Assistant Professor

C331 Benson Hall
630 S. Lumpkin St.
Athens, GA, 30602
Phone Numbers
Email Address
Google Scholar


Ph.D., Marketing, University of Washington, 2016
M.Sc., Business Administration, University of Washington, 2013
A.B., Economics, Harvard University, 2010

Prior Professional Positions

Vice President & Behavioral Scientist, Ipsos Behavioral Science Center, 2020-2021

Assistant Professor of Marketing, Carroll School of Management, Boston College, 2016-2020

Areas of Expertise

  • Branding
  • Temporal and Social Comparisons
  • New Product Adoption
  • Media Consumption
  • Social Influence
  • Identity and Self-Concept

Selected Publications

Journal Articles

  • Dagogo-Jack, Sokiente W., Joshua T. Beck, and Alex Kaju (2020), “The Effect of Duration Metrics on Consumer Satisfaction,” Psychology & Marketing, 37 (3), 441-456.
  • Dagogo-Jack, Sokiente W. and Mark R. Forehand (2018), “Egocentric Improvement Evaluations: Change in the Self as an Anchor for Brand Improvement Judgments,” Journal of Marketing Research, 55 (6), 934-950.
  • Angle, Justin W., Sokiente W. Dagogo-Jack, Mark R. Forehand, and Andrew W. Perkins (2017), “Activating Stereotypes with Brand Imagery: The Role of Viewer Political Identity,” Journal of Consumer Psychology, 27 (1), 84-90.
  • Schlosser, Ann E., Ruchi R. Rikhi, and Sokiente W. Dagogo-Jack (2016), “The Ups and Downs of Visual Orientation: The Effects of Diagonals on Judgment,” Journal of Consumer Psychology, 26 (4), 496-509.

Book Chapters

  • Dagogo-Jack, Sokiente W. (2020), “Temporal Identity and the Pursuit of Self-Enhancement,” in Handbook of Research on Identity Theory in Marketing (Eds. Americus Reed and Mark Forehand).