Sundar Bharadwaj
Department of Marketing

The Coca-Cola Company Chair of Marketing

C329 Benson Hall
630 S. Lumpkin St.
Athens, GA, 30602
Email Address
Focus on Faculty
Wharton-Google-Key Trends in Marketing


PhD, Marketing, Texas A&M University, 1994

Prior Professional Positions

Indian School of Business, Visiting Professor, 2016 to 2017

Emory University - Goizueta Business School, Professor of Marketing, 1993 to 2011

Wharton, U. of Pennsylvania, Visiting Professor, 2009 to 2010

Singapore Management University, Visiting Associate Professor, 2005 to 2006


Sheth Long Term Impact Journal of Marketing Award, American Marketing Association, 2017

Best Brand Track Paper, American Marketing Association, 2016

Best Paper Award, Research in Marketing, 2011

Distinguished Doctoral Alumni Award, Texas A&M University, 2010

Best Paper Runner Up, Information Systems Research, 2008


University of Georgia, Terry College of Business, Phd. Program Coordinator—Marketing, 2011 – 2015, University

University of Georgia, None, 2017 – 2015, University

University of Georgia, University Council, 2015 – 2016, University

Research Interests

  • Marketing Strategy, Performance and Metrics
  • Customer Management
  • Innovation
  • Marketing-Finance Interface
  • Branding and Brand Management & Strategy

Selected Publications

Journal Articles

Working Papers

  • Omar Rodriguez Vila and Sundar Bharadwaj. Engaging for Good: Drivers of Social Media Engagement with Prosocial MessagesWorking Paper.