Sue Ryung Chang
Department of Marketing

Assistant Professor

C326 Benson Hall
630 South Lumpkin Street
Athens, GA, 30602
Email Address


PhD, Marketing, New York University, 2012

MA, Statistics, Harvard University, 2006

BBA, Business Administration, Yonsei University, 2002

Prior Professional Positions

Unilever, Assistant Brand Manager, 2001 to 2003


Winner - Mary Kay Dissertation Competition, Academy of Marketing Science, 2013

Doctoral Consortium Fellow, AMA Sheth Foundation, 2009

Graduate Fellowship, New York University, 2006

Areas of Expertise

  • Models of Firm and Consumer Behavior

Research Interests

  • Global Branding
  • Marketing Mix Effectiveness
  • Brand Management
  • Marketing Strategy

Selected Publications

Journal Articles

  • Tulin Erdem and Sue Ryung Chang. A Cross-Category and Cross-Country Analysis of Umbrella Branding for National and Store BrandsJournal Of The Academy Of Marketing Science40(1):86-101.
  • Kamer Toker-Yildiz, Minakshi Trivedi, Jeonghye Choi, Sue Ryung Chang. Social Interactions and Monetary Incentives in Driving Consumer Repeat BehaviorJournal Of Marketing Research,(Forthcoming).