PhD, Marketing, New York University, 2012
MA, Statistics, Harvard University, 2006
BBA, Business Administration, Yonsei University, 2002
Prior Professional Positions
Unilever, Assistant Brand Manager, 2001 to 2003
Winner - Mary Kay Dissertation Competition, Academy of Marketing Science, 2013
Doctoral Consortium Fellow, AMA Sheth Foundation, 2009
Graduate Fellowship, New York University, 2006
Areas of Expertise
- Models of Firm and Consumer Behavior
- Global Branding
- Marketing Mix Effectiveness
- Brand Management
- Marketing Strategy
- A Cross-Category and Cross-Country Analysis of Umbrella Branding for National and Store Brands. Journal Of The Academy Of Marketing Science, 40(1):86-101.
- Social Interactions and Monetary Incentives in Driving Consumer Repeat Behavior. Journal Of Marketing Research,(Forthcoming).