Son K. Lam
Associate Professor
- Office
-
C328 Benson Hall630 South Lumpkin StreetAthens, GA, 30602
- Phone Numbers
- Work706-542-4531
- Email Address
- Worksonlam@uga.edu
- Documents
- Vita
Education
PhD, Marketing, University of Houston, 2009
Awards
Outstanding Research Award, University of Georgia, Terry College of Business, 2015
Georgia Power Foundation Inc. Developing Scholar, University of Georgia, Terry College of Business, 2014
Sarah H. Moss Fellowship, University of Georgia, 2013
Young Scholar, Marketing Science Institute (MSI), 2013
Georgia Power Foundation Inc. Developing Scholar, University of Georgia, Terry College of Business, 2013
Coauthor of one of the 10 most cited articles in the Journal of Retailing from 2007-2011, Journal of Retailing, 2012
Georgia Power Foundation Inc. Developing Scholar, University of Georgia, Terry College of Business, 2012
Sarah H. Moss Fellowship, University of Georgia, 2011
Service
UGA Study Abroad & Foreign Exchange Committee, Member, 2010 – present, University
UGA, Master in Marketing Research Program, Faculty Advisor, 2009 – present, University
Journal of International Business Studies, Ad hoc Reviewer, 2011 – present, Professional
Journal of Marketing Research, Ad hoc Reviewer, 2009 – present, Professional
Journal of Service Research, Ad hoc Reviewer, 2015 – present, Professional
Areas of Expertise
- Hierarchical linear modeling
- Organizational Identification
- Sales management
Research Interests
- Internal marketing
- Relationship marketing from a social identity theory perspective
- Sales management
Selected Publications
Journal Articles
- The Impact of Mergers and Acquisitions on the Sales Force, (2018), Journal Of Marketing Research, 55(2), 254–264.
- Leveraging Frontline Employees’ Small Data and Firm-Level Big Data in Frontline Management: An Absorptive Capacity Perspective. Journal Of Service Research, 20(1):12-28.
- Extrinsic versus Intrinsic Approaches to Managing a Multibrand Sales Force: When and How Do They Work?. Journal Of The Academy Of Marketing Science , 44(6):707–725.
- Identifying Effective Hunters and Farmers in the Salesforce: A Dispositional-Situational Framework. Journal Of The Academy Of Marketing Science ,44(4):415–439 .
- Know Your Customer: How Salesperson Perceptions of Customer Relationship Quality Form and Impact Account Profitability. Journal Of Marketing, 78(6):38-58.
- Walking a Tightrope: The Joint Impact of Customer and Within-Firm Boundary Spanning Activities on Perceived Customer Satisfaction and Team Performance. Journal Of The Academy Of Marketing Science.
- Intrafunctional Competitive Intelligence and Sales Performance: A Social Network Perspective. Journal Of Marketing ,77(September):37-56.
- Identity-Motivated Marketing Relationships: Research Synthesis, Controversies, and Research Agenda . Ams Review, 2(2-4):72-87.
- Performance Impact of Middle Managers' Adaptive Strategy Implementation: The Role of Social Capital. Strategic Management Journal, 35(1):68-87.
- Toward A Contingency Framework of Interpersonal Influence in Organizational Identification Diffusion. Organizational Behavior And Human Decision Processes, 118(2):162-178.
- Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective. Journal Of Marketing, 74(November):128-146.
- The Diffusion of Market Orientation Throughout the Organization: A Social Learning Theory Perspective. Journal Of Marketing,74(September):61-79.
- A Multinational Examination of the Symbolic-Instrumental Framework of Consumer-Brand Identification. Journal Of International Business Studies, 43(4):306-331.
- Exploring the Dynamics of Antecedents to Consumer–Brand Identification with a New Brand. Journal Of The Academy Of Marketing Science.
- The Role of Consensus in Sales Team Performance. Journal Of Marketing Research, 47(June):458-469.
- Why Are Some Salespeople Better at Adapting to Organizational Change. Journal Of Marketing, 74(May):65-79.
- The Role of Leaders in Internal Marketing. Journal Of Marketing, 73(April):123-145.
- A Meta-Analysis of Relationships Linking Employee Satisfaction to Customer Responses. Journal Of Retailing, 84(3):243-255.
- Social Network Theory and the Sales Manager Role: Engineering the Right Relationship Flows. Journal Of Personal Selling And Sales Management, 32(1):29-40.
- "Spillover Effects of Channel Members' Customer-Centric Structures on Supplier Performance,"(forthcoming), Journal of the Academy of Marketing Science.
- "The Sales-Marketing Integration Gap,"(forthcoming), Journal of Personal Selling and Sales Management.
Book Chapters
- 2015. Market Sensing and Competitive Intelligence Systems. Business Expert Press:43-60.
- 2012. Sales Force Performance: A Typology and Future Research Priorities. In Gary L. Lilien And Rajdeep Grewal (Eds.), Elgar/Isbm Business:496-520.
Editorial Appointments
Editorial Review Board, Journal of Marketing, 2015 - present
Area Editor, Journal of the Academy of Marketing Science, 2017 - present
Editorial Review Board, Journal of Retailing, 2015 - present
Editorial Review Board, International Journal of Research in Marketing, 2015 - present
Editorial Review Board, Journal of Personal Selling and Sales Management, 2011 - present
Editorial Review Board, Journal of Business to Business Marketing, 2015 - present
