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Department of Marketing

Assistant Professor

C326 Benson Hall
630 South Lumpkin St.
Athens, GA, 30602
Phone Numbers
Email Address


PhD, Marketing, Boston University, 2018
BA, Economics, The University of North Carolina at Chapel Hill, 2009

Prior Professional Positions

Assistant Professor, Spears School of Business, Oklahoma State University

Areas of Expertise

Prosocial/Sustainable Behavior
Judgment and Decision Making

Selected Publications

Journal Articles

Whitley, Sarah C., Remi Trudel, and Didem Kurt (2018), "The Influence of Purchase Motivation on Perceived Preference Uniqueness and Assortment Size Choice," Journal of Consumer Research, 45 (4), 710-724. (

Whitley, Sarah C., Ximena Garcia-Rada, Fleura Bardhi, Dan Ariely, and Carey K. Morewedge (2021), "Relational Spending in Funerals: Caring for Others Loved and Lost," Journal of Consumer Psychology, forthcoming. (