Rosanna K. Smith

Ph.D., Marketing, Yale University, 2017

M.A., M.Phil., Marketing, Yale University, 2015

B.A., Art, Yale University, 2010

• Authenticity
• Aesthetics
• Creativity
• Value Construction
• Branding
• Beauty Standards
• Diversity

• Smith, Rosanna K., Elham Yazdani, Pengyuan Wang, Saber Soleymani, and Lan Anh N. Ton (in press). The Cost of Looking Natural: Why the No-Makeup Movement May Fail to Discourage Cosmetic Use. Journal of the Academy of Marketing Science.
  
• Han, Minju, George E. Newman, Rosanna K. Smith, and Ravi Dhar. (in press). The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products. Journal of Consumer Research.
• Smith, Rosanna K., Michelle R. vanDellen, and Lan Anh Ton. 2021. Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work. Journal of Consumer Research, Vol 48 (1), 102–122.

• Chang, Edward, Erika Kirgios, and Rosanna K. Smith. 2021. Large-Scale Field Experiment Shows Null Effects of Team Diversity on Others’ Willingness to Support the Team. Journal of Experimental Social Psychology, Vol 94, 104099.
• Gershon, Rachel and Rosanna K. Smith. 2020. Twice-Told Tales: Self-Repetition Decreases Observer Assessments of Performer Authenticity. Journal of Personality and Social Psychology, 118(2), 307-324.
• Reich, Taly, Daniella Kupor, and Rosanna K. Smith. 2018. Made by Mistake: When Mistakes Increase Product Preference. Journal of Consumer Research. 44(5), 1085-1103.
• Newman, George E. and Rosanna K. Smith. 2016. The Need to Belong Motivates the Valuation of Authentic Objects. Cognition, (156), 129-134. 
• Smith, Rosanna K., George E. Newman, and Ravi Dhar. 2016. Closer to the Creator: Temporal Contagion Explains the Preference for Earlier Serial Numbers. Journal Of Consumer Research, 42(5), 653-668. 
• Newman, George E. and Rosanna K. Smith. 2016. Kinds of Authenticity. Philosophy Compass, 11(10), 609-618. 
• Smith, Rosanna K. and George E. Newman. 2014. When Multiple Creators are Worse than One: Single Author Biases in the Evaluation of Art. Psychology Of Aesthetics, Creativity And The Arts, 8(3), 303-310. 
• Newman, George E., Daniel M. Bartels, and Rosanna K. Smith. 2014.Are Artworks more like People than Artifacts? Psychological Connectedness and the Extended self. Topics In Cognitive Science, 6(4), 647-662.