Rosanna K. Smith
Department of Marketing

Assistant Professor

Office
C332 Benson Hall
630 South Lumpkin Street
Athens, GA, 30602
Phone Numbers
Work706-542-8400
Email Address
Documents
Vita
Sites
Website

Education

PhD, Marketing, Yale University, 2017

MA, Marketing, Yale University, 2015

BA, Art, Yale University, 2010

Research Interests

  • Authenticity
  • Creativity
  • Value Construction
  • Branding
  • Preference Formation
  • Beauty and Personal Care

Selected Publications

Journal Articles