Piyush Kumar
Department of Marketing

Associate Professor

Office
C320 Benson Hall
630 South Lumpkin Street
Athens, GA, 30602
Phone Numbers
Work706-542-3769
Email Address
Documents
Vita

Education

PhD, Marketing, Purdue University, 1996

Prior Professional Positions

Wharton, U. of Pennsylvania, Assoc. Professor (visiting), 2010 to 2011

Vanderbilt University, Assistant Professor, 2001 to 2005

Rice University, Assistant Professor, 1996 to 2001

Awards

MBA Professor of the Year, University of Georgia, Terry College of Business, 2009

MBA Professor of the Year, University of Georgia, Terry College of Business, 2006

Dean's Teaching Award, Vanderbilt University, 2003

Fedex Excellence in Service Research Award, Journal of Service Research, 2000

Best Professor Award, Rice University, 1998

Areas of Expertise

  • Service Strategy
  • Marketing Analytics
  • Action-profit Linkage Analysis
  • Social Media
  • Brand strategy

Research Interests

  • Service Strategy
  • Marketing Analytics
  • Social Media
  • Brand strategy
  • Internet Models

Editorial Appointments

Editorial Review Board, Journal of Marketing, 2013 - present

Editorial Review Board, Journal of Service Research, 2000 - present