PhD, Statistics, Wharton, U. of Pennsylvania, 2012
Prior Professional Positions
Yahoo Labs, Senior Research Scientist, 2013 to 2016
Areas of Expertise
Online advertising, digital marketing, and related ML techniques such as text and image mining.
- Pengyuan Wang, Guiyang Xiong, and Jian Yang (2019). Frontiers: Asymmetric Effects of Recreational Cannabis Legalization. Marketing Science, forthcoming.
- Pengyuan Wang, Guiyang Xiong, and Jian Yang (2018). Serial-Position Effects on Native-Advertising Effectiveness: Differential Results across Publisher and Advertiser Metrics. Journal of Marketing, Volume 83, Issue 2, pp. 82-97.
- Meta-Analyses Using Information Reweighting: An Application to Online Advertising. Quantitative Marketing And Economics, 12(2).
- Fusing Aggregate and Disaggregate Data with an Application to Multi-Platform Media Consumption. Journal Of Marketing Research,50(3).
- Estimating Multidimensional Ad Treatment Effects: An Automated Model for Big Data.Working Paper.