PhD, Statistics, Wharton, U. of Pennsylvania, 2012

Yahoo Labs, Senior Research Scientist, 2013 to 2016

• Pengyuan Wang, Guiyang Xiong, and Jian Yang Serial-Position Effects on Native-Advertising Effectiveness: Differential Results across Publisher and Advertiser Metrics. Journal of Marketing,forthcoming.
• Pengyuan Wang, Eric T. Bradlow, and Edward I. George. Meta-Analyses Using Information Reweighting: An Application to Online Advertising. Quantitative Marketing And Economics, 12(2). 
• Elea McDonnell Feit, Pengyuan Wang, Eric Bradlow, and Peter Fader. Fusing Aggregate and Disaggregate Data with an Application to Multi-Platform Media Consumption. Journal Of Marketing Research,50(3).

• Pengyuan Wang, Guiyang Xiong, Wei Sun, Jian Yang. Estimating Multidimensional Ad Treatment Effects: An Automated Model for Big Data.Working Paper.