Pengyuan Wang
Department of Marketing

Assistant Professor

C316 Benson Hall
630 S. Lumpkin St.
Athens, GA, 30602
Phone Numbers
Email Address
Google Scholar Page


PhD, Statistics, Wharton, U. of Pennsylvania, 2012

Prior Professional Positions

Yahoo Labs, Senior Research Scientist, 2013 to 2016

Areas of Expertise

Online advertising, digital marketing, and related ML techniques such as text and image mining.

Selected Publications

Journal Articles

  • Smith, Rosanna K., Elham Yazdani, Pengyuan Wang, Saber Soleymani, and Lan Anh N. Ton. The Cost of Looking Natural: Why the No-Makeup Movement May Fail to Discourage Cosmetic Use. Journal of the Academy of Marketing Science, forthcoming.
  • Pengyuan Wang, Anindita Chakravarty, and Jian Yang. Can Emotions be used as Keywords for Text-based Search Engine Advertising? Journal of Interactive Advertising, forthcoming.
  • Pengyuan Wang, Guiyang Xiong, and Jian Yang (2019). Frontiers: Asymmetric Effects of Recreational Cannabis Legalization. Marketing Science, forthcoming.
  • Pengyuan Wang, Guiyang Xiong, and Jian Yang (2018). Serial-Position Effects on Native-Advertising Effectiveness: Differential Results across Publisher and Advertiser Metrics. Journal of Marketing, Volume 83, Issue 2, pp. 82-97.
  • Pengyuan Wang, Eric T. Bradlow, and Edward I. George. Meta-Analyses Using Information Reweighting: An Application to Online AdvertisingQuantitative Marketing And Economics12(2)
  • Elea McDonnell Feit, Pengyuan Wang, Eric Bradlow, and Peter Fader. Fusing Aggregate and Disaggregate Data with an Application to Multi-Platform Media ConsumptionJournal Of Marketing Research,50(3).