Pengyuan Wang

Department of Marketing
Assistant Professor
- Office
-
C316 Benson Hall630 S. Lumpkin St.Athens, GA, 30602
- Phone Numbers
- Work706-542-3540
- Email Address
- Workpengyuan@uga.edu
- Documents
- Vita
- Sites
Education
PhD, Statistics, Wharton, U. of Pennsylvania, 2012
Prior Professional Positions
Yahoo Labs, Senior Research Scientist, 2013 to 2016
Areas of Expertise
Online advertising, digital marketing, and related ML techniques such as text and image mining.
Selected Publications
Journal Articles
- Pengyuan Wang, Guiyang Xiong, and Jian Yang (2019). Frontiers: Asymmetric Effects of Recreational Cannabis Legalization. Marketing Science, forthcoming.
- Pengyuan Wang, Guiyang Xiong, and Jian Yang (2018). Serial-Position Effects on Native-Advertising Effectiveness: Differential Results across Publisher and Advertiser Metrics. Journal of Marketing, Volume 83, Issue 2, pp. 82-97.
- Meta-Analyses Using Information Reweighting: An Application to Online Advertising. Quantitative Marketing And Economics, 12(2).
- Fusing Aggregate and Disaggregate Data with an Application to Multi-Platform Media Consumption. Journal Of Marketing Research,50(3).
Working Papers
- Estimating Multidimensional Ad Treatment Effects: An Automated Model for Big Data.Working Paper.