Pengyuan Wang

PhD, Statistics, Wharton, U. of Pennsylvania, 2012

Yahoo Labs, Senior Research Scientist, 2013 to 2016

Online advertising, digital marketing, and related ML techniques such as text and image mining.

• Pengyuan Wang, Guiyang Xiong, and Jian Yang (2019). Frontiers: Asymmetric Effects of Recreational Cannabis Legalization. Marketing Science, forthcoming.
• Pengyuan Wang, Guiyang Xiong, and Jian Yang (2018). Serial-Position Effects on Native-Advertising Effectiveness: Differential Results across Publisher and Advertiser Metrics. Journal of Marketing, Volume 83, Issue 2, pp. 82-97.
• Pengyuan Wang, Eric T. Bradlow, and Edward I. George. Meta-Analyses Using Information Reweighting: An Application to Online Advertising. Quantitative Marketing And Economics, 12(2). 
• Elea McDonnell Feit, Pengyuan Wang, Eric Bradlow, and Peter Fader. Fusing Aggregate and Disaggregate Data with an Application to Multi-Platform Media Consumption. Journal Of Marketing Research,50(3).

• Pengyuan Wang, Guiyang Xiong, Wei Sun, Jian Yang. Estimating Multidimensional Ad Treatment Effects: An Automated Model for Big Data.Working Paper.